Switch Over from TCF v1.0 to TCF v2.0

At the end of Q1 2020, on the 31March, TCF v1.0 will no longer operate. This is the official deadline for all registered TCF vendors and CMPs to be signed up to and operating TCF v2.0. 

Support Workshops for CMPs and Vendors

In the run up to the switch over deadline, IAB Europe will be running a series of workshops to offer full support and guidance to CMPs and Vendors. The workshops will commence in January 2020 and will run to the switch over deadline. Hosted in a 1 hour-long webinar format, all interested participants will be able to dial in and hear from TCF experts on what is needed to fully implement TCF v2.0. All webinars will feature Q&A sessions and will be recorded. The workshops will cover everything from the CMP user interface under TCF v2.0 to Policy and technical specifications differences from TCF v1.0. 

Sign up to attend the Support Workshops

Please see below for details on upcoming workshops including registration links. Full details on the sessions will be provided closer to the workshop date.

• For more information about the TCF, please visit: https://iabeurope.eu/tcf
• For more information about these workshops, please email framework@iabeurope.eu

ad:tech London has long been the UK's destination event for leading marketing and advertising technology players with things heating up more than ever before.

ad:tech, in association with Technology for Marketing promises the very latest in adtech developments through an enriched and world-class programme, forming one of the largest co-located events across the UK.

Join us for an even bigger and more explosive show in 2019. Book your place today and be a part of this incredible and unmissable event. Click to register here.

We will be hosting post-panel Q&A sessions to give you the chance to ask the speakers questions related to the discussions. Full details of the panels are below and the Q&A information will be added soon.

Team

The team members attending DMEXCO are:

• Helen Mussard, Business & Marketing Strategy Director
• Marie-Clare Puffett, Marketing & Business Programmes Manager
• Alison Fennah, Executive Business Advisor
• Greg Mroczkowski, Senior Manager, Public Policy

Feel free to reach out to us to at membership@iabeurope.eu to organise a one to one meeting with any of our team and find out more about our activities for 2019 and 2020. 

Panels

Programmatic Trading Trends in Europe
Seminar room 7 – 11th September, 16.00-16.45

In this seminar, IAB Europe’s Programmatic Trading Committee will bring together a panel of industry leaders and disruptors to explore how the programmatic trading landscape is evolving across Europe and how key trends such as programmatic audio are driving adoption in an ever-changing media consumption landscape.

The results of IAB Europe’s much-anticipated and industry benchmark studies, European Programmatic Market Sizing and Attitudes to Programmatic Advertising will be revealed as part of this session.

Moderator:

• Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Senior Director Exchanges and Supply, Verizon Media

Panelists:

• Daniel Knapp, Chief Economist, IAB Europe
• Anna Forbes, General Manager UK, The Trade Desk
• Simon Baker, Programmatic Lead EMEA, Bloomberg Media Group
• Clementina Piazza, Programmatic Director EMEA, Integral Ad Science
• David Goddard, Vice President, Global Programmatic Strategy, BBC Global News
• Matt Bennathan, Senior Director, Channel Partnerships, International, Oracle Data Cloud

GDPR one year on and the IAB Europe Transparency and Consent Framework 2.0
Debate Stage - 12th September at 10.15 - 10.45

To prepare for GDPR, IAB Europe launched the Transparency & Consent Framework (TCF) in April 2018 for the digital advertising ecosystem. One year on, the panel will discuss how GDPR and the TCF have impacted stakeholders, most notably users and publishers. The panel will also look at how European privacy regulation is impacting the rest of the world and what both regulators and stakeholders can learn from GDPR.

Moderator:

• Lindsay Rowntree, Head of Content, ExchangeWire

Panelists:

• Townsend Feehan, CEO, IAB Europe
• Stefan Hanloser, Vice-President, Data Protection Law, ProSiebenSat.1 Media SE.
• Julia Shullman, Vice President, Chief Privacy Counsel, at Appnexus, a Xandr Company
• Stevan Randjelovic, Brand Safety Manager, GroupM EMEA

This edition of the Forum will be hosted by IAB Europe member, S4M in Paris on 18th September from 17.00 to 18.00 CEST. It will also be available to join virtually.
IAB Europe members can email Marie-Clare Puffett (puffett@iabeurope.eu) for the registration details. Please note spaces to attend in person are limited so get in touch asap to avoid disappointment!

To prepare for GDPR, IAB Europe launched the Transparency & Consent Framework (TCF) in April 2018 for the digital advertising ecosystem. One year on, the panel will discuss how GDPR and the TCF have impacted stakeholders, most notably users and publishers. The panel will also look at how European privacy regulation is impacting the rest of the world and what both regulators and stakeholders can learn from GDPR.

Moderator:

Lindsay Rowntree – Head of Content, ExchangeWire Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech. Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Panelists:

	Townsend Feehan – CEO, IAB Europe Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh.
	Stefan Hanloser – Vice-President, Data Protection Law, ProSiebenSat.1 Media SE. Dr Stefan Hanloser is Vice-President, Data Protection Law at ProSiebenSat.1 Media SE. Operating out of the company’s headquarter in Munich, Stefan oversees ProSiebenSat.1’s group-wide privacy legal program. Prior to joining ProSiebenSat.1, Stefan worked as Global Corporate Privacy Officer at Allianz Asset Management AG, the financial services holding of Allianz Group. Stefan has a background as an information technology lawyer with two international law firms in Munich, New York, and Washington, D.C.
	Julia Shullman - Vice President, Chief Privacy Counsel, at Appnexus, a Xandr Company Julia oversees AppNexus’ global privacy work, advising all internal teams on the development of policies, products, and partnerships in compliance with global data protection laws and industry self-regulation and best practices. Julia joined AppNexus in May 2014 as the lead attorney for AppNexus’ engagement on strategic sell-side commercial and product initiatives. Before AppNexus, Julia worked at UBM, a British information company where her practice focused on mergers & acquisitions and commercial matters. Prior to UBM, she was an associate at Latham & Watkins where she advised clients on mergers and acquisitions and corporate matters. Julia received a B.A. in Political Science and Psychology from Georgetown University and a J.D. from Columbia Law School.
	Stevan Randjelovic - Brand Safety Manager, GroupM EMEA Having previously worked as an agency advocate in Brussels on many challenging issues for the ad industry, such as privacy and consumer protection, Stevan joined GroupM in 2017. He supports the company’s digital operations by looking after all areas of digital risk, and underpinning media quality processes and governance.

In this seminar, IAB Europe’s Programmatic Trading Committee will bring together a panel of industry leaders and disruptors to explore how the programmatic trading landscape is evolving across Europe and how key trends such as programmatic audio are driving adoption in an ever-changing media consumption landscape.

The results of IAB Europe’s much-anticipated and industry benchmark studies, European Programmatic Market Sizing and Attitudes to Programmatic Advertising will be revealed as part of this session.

Moderator:

	Simon Halstead - Chair of the Programmatic Trading Committee, IAB Europe and Senior Director Exchanges and Supply at Verizon Media Simon is Chair of IAB Europe's Programmatic Trading Committee and has been involved in the programmatic industry since 2011.  In his role as Head of Open Demand for Verizon Media, Simon leads sales efforts to Advertisers, Agencies and Independent buyers and technology partners working with Oath Programmatic Exchanges, working with teams in regional and in major EMEA markets. Prior to Verizon Media, Simon worked at Microsoft and a number of Media buying agencies and Sales Houses.
Panelists:
	Dr. Daniel Knapp - Chief Economist, IAB Europe Dr. Daniel Knapp is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence.He is Chief Economist at IAB Europe. Previously he was Executive Director at IHS Markit (NASDAQ: INFO), overseeing the company’s global advertising & media research, consulting and forecasting practice. Daniel’s key research areas span all domains of digital advertising, TV and video, platform economics, data strategies and the business application of AI/ML technologies. He also is former adviser to the European Commission on a groundbreaking report on the media published in March 2019. Daniel holds a PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.
	Anna Forbes - General Manager, UK at The Trade Desk Anna oversees all aspects of the UK office, including growing the footprint across EMEA in Sales, Marketing and Client Engagement. Prior to joining Marchex, Anna has led sales organizations for innovative advertising technology companies across a number of disciplines: contextual, native, video, mobile, programmatic and attribution analytics.Most recently, Anna served as the EMEA Sales Director at AppNexus, and as COO at Brainient. Anna is an active member of the UK Internet Advertising Bureau and a regular speaker at industry events with the IAB and the Digital Advertising Women’s Network. Anna has a BSc (Hons) in International Management from University of Manchester, Institute of Science and Technology.
	Simon Baker - Programmatic Lead EMEA, Bloomberg Media Group Simon Baker has been at Bloomberg for over ten years, during which time he has worked across digital media in various commercial roles. As Programmatic Lead for EMEA, he is currently responsible for driving programmatic revenue growth across the Europe, Middle East and Africa region.Previously, Simon held positions as International Online Sales Director for EMEA and Head of Mobile for EMEA and APAC at Businessweek Magazine, before its 2009 acquisition by Bloomberg L.P. His career in the media industry started with roles at Mediacom, Mediavest and The Financial Times.At the weekend you'll find Simon out running, fishing or supporting his local football team with his son Benjamin.
	Clementina Piazza- Programmatic Director for EMEA at Integral Ad Science Clementina Piazza is Programmatic Director for EMEA at Integral Ad Science. Her focus isto support and develop IAS programmatic offering for the region. Clementina comes to IAShaving previously worked on the DSP side, the latest being Amazon AdvertisingPlatform,working both across the UK and EMEA.
	David Goddard - Vice President, Global Programmatic Strategy, BBC Global News David is the Vice President, Global Programmatic Strategy at BBC Global News and is responsible for the strategy and development of global programmatic advertising across the portfolio of BBC properties represented by Global News LimitedPrior to the BBC David was responsible for Programmatic Trading at Gumtree, Ebay inc, at the infancy of programmatic trading in the UK, setting up the Programmatic Direct offering in 2011.David is also a Member of IAB Europe's Programmatic Trading Committee. IAB Europe's Programmatic Trading Committee aims to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising.
	Matt Bennathan- Senior Director, Channel Partnerships, International, Oracle Data Cloud With 20 years of experience in marketing to consumers, Matt strongly believes in leveraging  data-driven insights to make more informed advertising decisions. Specialising in programmatic with leadership roles at eXelate, Nielsen Marketing Cloud, and Oracle, Matt pioneered the UK  market. He was recognised with prestigious awards including The Drum Digital Trading Awards  “Most Effective Use of Data” in 2016. The Drum independently voted Matt as a “Digerati”  within the top 100 UK Digital Advertising leaders in 2017. Matt earned an MBA from Warwick Business School and speaks regularly at industry events.

In addition, Tier 1 IAB Europe members will be able to access exclusive free analyst hours. With direct access to IAB Europe’s Chief Economist, Tier 1 companies can gain market insights and trends focused to their business needs. For more information, please contact the marketing team – Helen Mussard (mussard@iabeurope.eu) and Marie-Clare Puffett (puffett@iabeurope.eu)

The first Economic Trends Forum will be a webinar on 25th July at 15.00 CEST / 14.00 BST. The focus of the first Forum will be the size, growth and spending dynamics across the region, drawing on insights from IAB Europe's flasgship AdEx Benchmark study.

Register here for the first Economic Trends Forum webinar on 25th July. In order to register, members can contact the IAB Europe team for the event registration password

A schedule of upcoming events will be available on the IAB Europe website in the coming weeks.

Watch the highlights

See the top moments from Interact 2019 featuring excellent speakers from P&G, Verizon Media, Douglas and many more!

Get a feel of the exciting atmosphere at Interact 2019!
Watch on Youtube: https://www.youtube.com/watch?v=xnNmVwprwKs

Interact Agenda - What we saw and heard over the two days!

DAY 1

Day 1 of the conference kicked off with IAB Europe’s Chief Economist, Daniel Knapp unveiling the results of the much-anticipated AdEx Benchmark 2018 study, the definitive guide to the state of the digital advertising market. Advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double in size since 2012.

Other key highlights of Day 1 included Dominic Grainger, CEO at GroupM EMEA sharing key trends that GroupM has seen across Europe; Taide Guajardo Brand Director from Procter & Gamble discussing reinventing brand building and disrupting the way business can be done; and Anita Caras, Insights Director from Verizon Media, talking about capturing consumer attention in the moment. The day closed with a panel discussion on GDPR, one year on, discussing the impact IAB Europe’s Transparency & Consent Framework (TCF) had had on the industry.

Check out more photos from Day 1 here.

DAY 2

Day 2 of the event was split into four different tracks: Growth drivers, Content & Creativity, Digital Transformation and Consumer & Privacy. Each track had a selection of keynote speeches and panel discussions related to that theme. Track highlights included:

• Growth drivers – The Programmatic Audio Advertising landscape in Europe Panel, moderated by David Goddard, Vice President, Global Programmatic Strategy, BBC Global News
• Content & Creativity – “Acting like a startup” – Structured innovation for future growth, Liam Brennan, Global Director of Innovation, MediaCom
• Digital Transformation – Resolving the Personalisation Conundrum / Benoit Cacheux, Global Head of Digital & Innovation, Zenith & Ravi Jagdeo, Global Digital Trading Director, Reckitt Benckiser (RB)
• Consumer & Privacy – ‘Fighting Ad Fraud: Our Global Mission / Dennis Buchheim, SVP and GM of the IAB Tech Lab, Nick Stringer, VP Global Engagement & Operations, the Trustworthy Accountability Group (TAG).

More photos from Day 2 are available here.

Catch up on  some of the key Speeches and Panel discussions

For all the other available keynotes and panels check out our YouTube channel here.

IAB Europe’s MIXX & Research Awards Celebrated in Warsaw!

IAB Europe’s prestigious MIXX Awards Europe and IAB Europe Research Awards were held at Interact. The annual award competitions showcase the very best of digital advertising from across Europe and the winners were announced on the evening of 4 June. Well done to all the entrants and winners of the MIXX awards and Research awards! You can see all the fun of the night captured in the award pictures!

Thank you to our Sponsors!

A huge thank you to our Interact partners this year.

MAIN SPONSORS

SUPPORTING SPONSORS

This webinar aims to build on the Blockchain Demystified white paper published in April and delve deeper - in an impartial way - into a technology that has the potential to revolutionise the digital advertising industry. Its promises, its shortcomings, and essentially its future will be dissected by a roster of experts in the field, from both Europe and the US. More importantly, the webinar will provide attendees with the opportunity to get answers to their most pressing questions related to blockchain in a live Q&A session.

Join us at 15.00 BST / 16.00 CEST on 25 September

Moderator and speaker

• Anton Kopytov, Partner Technology Consulting, Mindshare Worldwide and Chair of the IAB Europe Research Committee

Speakers

• Jason Manningham, General Manager, Blockgraph (part of FreeWheel)
• Samuel Zwaan, EU Product Lead Programmatic Advertising, eBay
• Tom Kersahw, Chief Technology Officer, Rubicon Project
• Shailley Singh, Vice President, Product Management, IAB Tech Lab
• Toccara Baker, Senior Product Marketing Manager, Ad Cloud, EMEA, Adobe

During this consultation period, IAB Europe is hosting a webinar exclusively for Consent Management Platforms (CMPs) and Vendors to provide a full overview on the Policies and Tech Specs for TCF v2.0 plus allow ample opportunity for Q&As.

Timing and Registration: The webinar will take place on May 8, 2019 at 5:00 PM - 6:30 PM CET. Please register here.

What is the TCF?

The first iteration of the Transparency and Consent Framework (TCF) was launched one year ago, to enable the digital advertising ecosystem to comply with certain obligations under the GDPR and ePrivacy Directive. The TCF provides a common framework to facilitate compliance with these data protection laws for every part of the advertising value chain, from publishers and technology companies through to agencies and advertisers. In addition, the TCF ensures more user transparency and choice about the processing of their personal data.

Introducing TCF v2.0

TCF v2.0 is the product of 12 months of reflection begun in the first half of 2018 in response to feedback from the market, notably publishers and from EU member state data protection authorities (DPAs).  The key changes in the new version are even more transparency and control for consumers, greater control for publishers, and enhanced accommodation of the GDPR’s “legitimate interests” legal basis for processing personal data, including the right to object through the TCF, alongside consent.  A new, combined transparency and consent string will consolidate all signals.

Why Join...

This information session is exclusively for existing TCF CMPs & Vendors and those interested in joining TCF v2.0. It will include a 45 minute presentation from key members of the TCF Steering Committee, followed by a 45 minute Q&A session. The webinar will allow CMPs & Vendors to learn about all the key updates and benefits of TCF v2.0, to enable participants to comment and provide feedback during the consultation process.

Agenda:

• Introduction – Noëlle Chitachi (Director, Privacy & Public Policy, IAB Europe)
• TCF Overview - Townsend Feehan (CEO, IAB Europe)
• TCF 2.0 - CMPs & Vendors’ Focus - Julia Shullman (Chief Privacy Counsel, AppNexus)
• TCF 2.0 Policies - Alice Lincoln (SVP of Data Policy & Governance, MediaMath)
• TCF 2.0 Data processing purposes - Stevan Randjelovic (Brand Safety Manager, GroupM EMEA)
• TCF Technical background - Airey Baringer (Head of Product & Privacy, Quantcast)
• TCF Technical specifications - Jennifer Derke (Director of Product, Programmatic/Automation, IAB Tech Lab)
• TCF CMP Validator - Patrick Verdon (Technical Director, IAB Europe)
• Q&A (45 min)

During this consultation period, IAB Europe is hosting a webinar exclusively for publishers to provide a full overview on the TCF v2.0, plus allow ample opportunity for publishers to ask any questions related to the updated Policy and Tech Specs.

Timing and Registration: The webinar will take place on May 7, 2019 at 5:00 PM - 6:30 PM CET. Please register here.

What is the TCF?

The first iteration of the Transparency and Consent Framework (TCF) was launched one year ago, to enable the digital advertising ecosystem to comply with certain obligations under the GDPR and ePrivacy Directive. The TCF provides a common framework to facilitate compliance with these data protection laws for every part of the advertising value chain, from publishers and technology companies through to agencies and advertisers. In addition, the TCF ensures more user transparency and choice about the processing of their personal data.

Introducing TCF v2.0

TCF v2.0 is the product of 12 months of reflection begun in the first half of 2018 in response to feedback from the market, notably publishers and from EU member state data protection authorities (DPAs).  The key changes in the new version are even more transparency and control for consumers, greater control for publishers, and enhanced accommodation of the GDPR’s “legitimate interests” legal basis for processing personal data, including the right to object through the TCF, alongside consent.  A new, combined transparency and consent string will consolidate all signals.

Why Join...

This information session is exclusively for publishers. It will include a 45 minute presentation from key members of the TCF Steering Committee, followed by a 45 minute Q&A session. The webinar will allow publishers to learn about all the key updates and benefits of TCF v2.0 for publishers, to enable participants to comment and provide feedback during the consultation process.

Agenda:

• Introduction – Noëlle Chitachi, (Director, Privacy & Public Policy, IAB Europe)
• TCF Overview - Townsend Feehan (CEO, IAB Europe)
• TCF 2.0 - Publishers’ Focus - Julia Shullman (Chief Privacy Counsel, AppNexus)
• TCF 2.0 Policies - Alice Lincoln (SVP of Data Policy & Governance, MediaMath)
• TCF 2.0 Data processing purposes - Ari Levenveld (Chief Privacy Officer, Quantcast)
• TCF Technical background - Airey Baringer (Head of Product & Privacy, Quantcast)
• TCF Technical specifications - Jennifer Derke (Director of Product, Programmatic/Automation, IAB Tech Lab)
• TCF CMP Validator - Charles Simon (Director, Data Policy & Governance, MediaMath)
• Q&A (45 min)