Watch the highlights

See the top moments from Interact 2019 featuring excellent speakers from P&G, Verizon Media, Douglas and many more!

Get a feel of the exciting atmosphere at Interact 2019!
Watch on Youtube: https://www.youtube.com/watch?v=xnNmVwprwKs

Interact Agenda - What we saw and heard over the two days!

DAY 1

Day 1 of the conference kicked off with IAB Europe’s Chief Economist, Daniel Knapp unveiling the results of the much-anticipated AdEx Benchmark 2018 study, the definitive guide to the state of the digital advertising market. Advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double in size since 2012.

Other key highlights of Day 1 included Dominic Grainger, CEO at GroupM EMEA sharing key trends that GroupM has seen across Europe; Taide Guajardo Brand Director from Procter & Gamble discussing reinventing brand building and disrupting the way business can be done; and Anita Caras, Insights Director from Verizon Media, talking about capturing consumer attention in the moment. The day closed with a panel discussion on GDPR, one year on, discussing the impact IAB Europe’s Transparency & Consent Framework (TCF) had had on the industry.

Check out more photos from Day 1 here.

DAY 2

Day 2 of the event was split into four different tracks: Growth drivers, Content & Creativity, Digital Transformation and Consumer & Privacy. Each track had a selection of keynote speeches and panel discussions related to that theme. Track highlights included:

• Growth drivers – The Programmatic Audio Advertising landscape in Europe Panel, moderated by David Goddard, Vice President, Global Programmatic Strategy, BBC Global News
• Content & Creativity – “Acting like a startup” – Structured innovation for future growth, Liam Brennan, Global Director of Innovation, MediaCom
• Digital Transformation – Resolving the Personalisation Conundrum / Benoit Cacheux, Global Head of Digital & Innovation, Zenith & Ravi Jagdeo, Global Digital Trading Director, Reckitt Benckiser (RB)
• Consumer & Privacy – ‘Fighting Ad Fraud: Our Global Mission / Dennis Buchheim, SVP and GM of the IAB Tech Lab, Nick Stringer, VP Global Engagement & Operations, the Trustworthy Accountability Group (TAG).

More photos from Day 2 are available here.

Catch up on  some of the key Speeches and Panel discussions

For all the other available keynotes and panels check out our YouTube channel here.

IAB Europe’s MIXX & Research Awards Celebrated in Warsaw!

IAB Europe’s prestigious MIXX Awards Europe and IAB Europe Research Awards were held at Interact. The annual award competitions showcase the very best of digital advertising from across Europe and the winners were announced on the evening of 4 June. Well done to all the entrants and winners of the MIXX awards and Research awards! You can see all the fun of the night captured in the award pictures!

Thank you to our Sponsors!

A huge thank you to our Interact partners this year.

MAIN SPONSORS

SUPPORTING SPONSORS

Brussels, 27^th March 2019 - IAB Europe, the leading European-level industry association for the digital advertising ecosystem announced today the speaker line up for their flagship annual event ‘Interact 2019’. The 13^th edition of Interact will take place on the 4-5 June in Warsaw, Poland. Over 700 European advertisers, industry experts, agencies & media owners are expected to attend. Speakers from P&G, Verizon Media, Douglas, IBM and BBDO will take to the stage to address the theme of the event: Growing change. Changing Growth. Both of those elements are entering a transformation phase: Change is accelerating, with the political landscape and regulatory environment becoming just as important as technological breakthroughs and evolving consumer behaviour. Growth is shifting from a quantitative to a qualitative agenda and new business models are gradually emerging in a restructuring value chain.

Taide Guajardo, Brand Operations Director, Procter & Gamble Europe, will take to the stage on Day 1 to share how and why P&G is taking talking into action and how they're redefining what brands can do for society. She will explain what growth means to them and why the company feels committed to shaping the new generation of standards for privacy, transparency, and ethics in the use of machine learning and artificial intelligence. Gujardo has been leading growth and change at Procter & Gamble for almost 30 years, managing an impressive budget and 200-person team of marketers and partner agencies from across Europe. Her mission is to identify innovations and implement innovative marketing solutions for the whole portfolio of P&G brands, which are based on data and modern technology.

The two-day conference consisting of keynote speeches and panel discussions will in total host more than 40 outstanding industry experts, agency representatives and publishers to share their experiences, inspirations and solutions on the Interact conference stages. This year’s speaker line-up was judged and decided by a Programme Advisory Board.  This independent board of industry experts reviewed over 80 global applications to decide the best content to feature in Interact 2019. Selected topics include Programmatic Audio & Voice Advertising, Addressable TV, Digital-Out-Of-Home, E-commerce, Brand Safety, Influencer Marketing and AI.  As part of the selected submissions, the following companies have also been invited to speak:

• Dominic Grainger, Chief Executive GroupM, EMEA,
• Anita Caras, Research Director, Verizon Media,
• Liam Brennan, Global Director of Innovation, Mediacom,
• Kristanne Roberts, Global Development Director, Kantar,
• Dr Jochen Schlosser, Chief Strategy Officer, Adform,
• James Brown, Managing Director EMEA, Rubicon Project,
• Sofie Rutgeerts, Senior Digital and Innovation Analyst, SBS Belgium.

Interact 2019 will kick off with the results of IAB Europe's annual AdEx Benchmark Study. This definitive guide to the state of the European digital advertising market will reveal the latest revenue stats and growth areas.

“Every year, Interact gathers the greatest digital minds to analyse emerging trends; discover technological breakthroughs and introduce best business practices. This year, as we have experienced some of the greatest political and regulatory change in our ‘digital’ lifetime, it’s the perfect opportunity to see how this will shape and grow our industry. We’re delighted to co-host the event with IAB Poland in Warsaw, welcoming visitors to one of digital’s fastest growing and innovative digital hubs”, said Townsend Feehan, CEO, IAB Europe.

To review the first line up of Interact 2019 speakers, please visit the event website (www.interactcongress.eu).

Registration for the event is open at: https://registration.interactcongress.eu and early bird ticket prices are available until Friday 12^th April 2019.

Contact for media:

Helen Mussard
mussard@iabeurope.eu

Editor Notes:

About Interact

Interact is a must-attend event for the digital advertising industry. Hosted by IAB Europe, for over 12 years, leading European advertisers, industry experts, agencies & media owners meet to get inspired and share best practices. This year’s Interact will take place on 4-5 June at Multikino, Złote Tarasy in Warsaw, Poland and over 700 digital advertising leaders are expected.

About IAB Europe

IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

2019 Interact Media Partners

The media partners of the event are Online Marketing, Marketer +, Marketing Przy Kawie, My Company Poland, Puls Biznesu, Wirtualna Polska, Gazeta.pl, Interaktywnie.com, iQads, Smark, Forbes, Newsweek Poland, Social Press, MIT Sloan, infostud, Adverticum and Marketing Magazin. Industry partners are EGTA (European Affairs Group (Tv & Radio)), EASA (European Advertising Standards Alliance) and EACA (European Association of Communication Agencies).

We’re very excited to announce that IAB Europe’s flagship annual conference ‘Interact’ has just been accredited by DIMAQ.  All participating certificate holders will now receive recertification points. Those attending the conference will be awarded 20 points and all speakers will receive 40 points.

DIMAQ is an international programme of standardization and verification of digital marketing competence. Established in Poland, it is now available in 8 European countries: Poland, Slovenia, Slovakia, Greece, Serbia, Bosnia and Herzegovina, Montenegro and Cyprus.

The certificate allows participants to achieve the level of knowledge and competence required by digital marketing specialists. It also serves as a tool to compare and evaluate the said knowledge and skills. The programme’s methodology was developed by experts appointed by IAB Poland, under supervision of IAB Poland's Industry Skills Council.

To collect your points for the Interact conference, simply enter your DIMAQ registration number when registering for the conference here. The DIMAQ team will then take care of the rest!

Interact is a must-attend event for the digital advertising industry. Join over 700 attendees, meet leading European advertisers, industry experts, agencies & media owners to get inspired & share best practices. 

Make sure to pre-register today and take advantage of the Early Bird rate! 

Interact, the conference which gathers all leading European digital stakeholders this time is going to Warsaw - amazing and vibrant city attracting multinational corporates, small businesses and tourists, city which is the heart of one of Europe’s largest and fastest-growing economies.

The 13th edition of Interact will debate the theme: Growing change. Changing growth.

We believe that the digital era has always had two constants: Change, for example through technology innovation and business development, and Growth, via a parallel of increasing audiences and ever higher advertising spend.

Both of these pillars are entering a transformation phase: Change is accelerating, with the political landscape and regulatory environment becoming just as important as technological breakthroughs and evolving consumer behavior. Growth is shifting from a quantitative to a qualitative agenda and new business models are gradually emerging in a restructuring value chain.

Those angles of digital reality we would like to focus on during this year's gathering.

For the first time in the history of Interact, we’ve decided to call a Programme Advisory Board and open submissions for the presentations, panels, workshops, or interactive presentations.

The Programme Advisory Board is made up from senior industry representatives from agencies, clients, National IABs, and suppliers. They have kindly given their time to help us to shape the theme and topics for Interact 2019 to ensure the programme covers the critical issues for our industry both now and in the future.

We would like to encourage all experts, practitioners, visionaries, and people who are part and want to positively influence the digital industry, to submit speech ideas before 18:00 CET on 18 February, 2019.

Please note that:

• Application submissions are free.
• Applications should be provided in the form of a completed form in accordance with the  with the official application form for Interact 2019.
• The decision of the Programme Advisory Board on which of the proposals will be included in the Interact 2019 programme will be taken by 20 March this year.

It is also time to start preparing for the MIXX Awards Europe and IAB Europe Research Awards competitions which will open next week.

Good news! The MIXX Awards Europe and the IAB Europe Research Awards are now open for entries! Enter before the early bird deadline for a discounted entry fee.

The MIXX Awards Europe are an opportunity gain industry recognition for your European campaigns and to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.

All European campaigns that have won a digital award in a national or international award competition are invited to participate.

The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects to be showcased and the show the contribution they have made to the development of the digital advertising industry.

Why Enter?

• Get your work recognised at a pan-European level
• Get your work in front of Industry leaders
• Develop business opportunities
• Benchmark your work against competitors
• Inspire the community
• Challenge and reward your team

Entry deadline & fees

Entrants that enter 3 or more categories or projects will be eligible for a 30% discount off the regular Interact 2019 ticket price.

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Constantine Kamaras, the IAB Europe Chairman of the Board at the time to introduce the key forces transforming the digital landscape and the strategies that can help businesses to adapt and thrive:

• The impact of regulation and public policy
• The importance of continuing education and employee engagement
• The potential for publishers able to evolve their proposition
• The new technologies vying for a role in the digital ecosystem
• The prospects for the future of digital advertising

Watch the video here.

Watch the video below: 

Watch the video here.

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Randall Rothenberg, CEO at IAB to detail IAB’s groundbreaking research into the new world of Direct Brands – and their implications for media, advertising, and marketing.to explore key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.

Watch the video below: 

Watch the video here.

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Andrea Leonardo Chiapponi, Chief Commercial Officer Large Account Italiaonline to help us discover Italy and Italians through the eyes of the country’s first internet company. 

Watch the video here.