Multi-Device and Connected World Library - IAB Europe

Research Awards - Brand Advertising Effectiveness Winner

Mon, 23 Oct 2023 10:53:47 +0000

Category:	Brand Advertising Effectiveness
Award:	WINNER
Company:	Kantar Millward Brown
Project:	KMB BrandLift: AOL, Cadbury Buttons ‘Memory Lane’

Browse or download the case study below:

Get the slides here.

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Research Awards - Consumer Attitudes and Behaviour Winner

Sun, 21 May 2017 23:00:00 +0000

Category: Consumer Attitudes and Behaviour Award: WINNER Company: OMD Spain Project: Measuring the emotional impact on Facebook

Browse or download the case study below:

Get the slides here.

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Research Awards - Consumer Devices Winner

Sun, 21 May 2017 23:00:00 +0000

Category: Consumer Devices Award: WINNER Company: Mediametrie Campaign: Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement)

Browse or download the case study below:

Get the slides here.

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Research Awards - Digital Advertising Formats Winners

Sun, 21 May 2017 23:00:00 +0000

Category: Digital Advertising Formats Award: WINNER Company: Facebook Project: Moving Pictures: The Persuasive Power of Video

Browse or download the case study below:

Get the slides here.

Category:	Digital Advertising Formats
Award:	HIGHLY COMMENDED
Company:	Kantar Millward Brown
Project:	AdReaction: Engaging Gen X, Y and Z

Browse or download the case study below:

Get the slides here.

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Research Awards - Advertising Solutions Winner

Sun, 21 May 2017 23:00:00 +0000

Category: Advertising Solutions Award: WINNER Company: Publicis Media GmbH Project: The X that changes the Media World

Slides HERE.

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Research Awards - Research and Data Innovation Winners

Sun, 21 May 2017 23:00:00 +0000

Category:	Research and Data Innovation
Award:	WINNER
Company:	Publicis Media GmbH
Project:	The X that changes the Media World

Browse or download the case study below:

Category:	Research and Data Innovation
Award:	HIGHLY COMMENDED
Agency:	Médiamétrie
Project:	Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement)

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Research Awards - Audience Measurement Winner

Sun, 21 May 2017 23:00:00 +0000

Category: Audience Measurement Award: WINNER Company: Gemius Project: gemiusAdReal™ Research – Breakthrough Transparency in the Online Advertising Industry (inc. video, display, programmatic, search, social & viewability)

Browse or download the case study HERE.

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Research Awards - Best Use Of Research Budget Winner

Sun, 21 May 2017 23:00:00 +0000

Category: Best Use Of Research Budget Award: WINNER Company: EDAA Project: European Advertising Consumer Research Report 2016

Browse or download the case study HERE.

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Research Awards - Brand Advertising Effectiveness Winner

Sun, 21 May 2017 23:00:00 +0000

Category:	Brand Advertising Effectiveness
Award:	WINNER
Company:	Kantar Millward Brown
Project:	KMB BrandLift: AOL, Cadbury Buttons ‘Memory Lane’

Browse or download the case study below:

Get the slides here.

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Member report - Kantar Millward Brown - AdReaction: Engaging Gen X, Y and Z

Mon, 27 Feb 2017 00:00:00 +0000

AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help marketers understand the similarities and differences between the generations and how to effectively engage them. You can browse the report below or access the original article on the Kantar Millward Brown website here.

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comScore Research: Project Footprint - Exploring Consumers’ Online & Offline Behaviours

Tue, 07 Jun 2016 23:00:00 +0000

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably comScore as the winner of the Research and Data Innovation category with their research project: Project Footprint - Exploring Consumers’ Online & Offline Behaviours.

The new research study from comScore and their partners aims to quantify the correlation between what people read and their subsequent online behaviour, offline conversations and purchases to holistically understand the impact of advertising

To browse through the research, check the slideshare or download the document below!

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IAB UK Research: Real_Living: How devices compete for attention in the living room

Tue, 07 Jun 2016 23:00:00 +0000

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably IAB UK as the winner of the Consumer Devices category with their research project: Real_Living: How devices compete for attention in the living room.

The widely media touted research project generated a series of groundbreaking findings, such as data that showed for the first time that ad breaks during TV broadcasts don't necessarily correlate with device usage, effectively dethroning the TV as the dominant living room screen.

To browse through the research, click the document below to download it.

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