See the solution provided by Verzion Media by downloading the case study below.
]]>Download the case study below to see what solution Verizon Media found.
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Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired content. Consequently, some ads are blocked post delivery and may negatively impact the effectiveness of the campaign.
Download the case study below and learn how Omnicom Media Group Programmatic partnered with Integral Ad Science, to deliver optimal campaign results whilst ensuring brand safety pre- and post-bid.
]]>In an effort to deliver video completes for advertisers, Drop8 optimized toward Cost per Completed View (CPCV), but their chosen solution engaged traders in several manual steps on a daily basis, including retrieving and analyzing reports, reviewing data and optimizing each campaign based on those findings. As a result, the team dedicated considerable time and substantial internal resources to reporting true video completion back to clients.
Drop8 turned to AppNexus, whose CPCV-buying capability, Guaranteed Completes, allows buyers on its DSP to simplify video campaign set-up and leverage optimized prediction via machine learning for a more efficient buying process, while guaranteeing 100% video completion, regardless of ad length.
Download the complete case study below.
]]>- Goals
- Drive FT subscriptions
- Target key audience segments on premium inventory
- Prevent media wastage
- Approach
- Sold campaign through DoubleClick Ad Exchange
- Employed Programmatic Guaranteed with Audience Lists
- Results
- 66% of ads were in view
- 22% increase in users in target frequency range
- 18% increase in users who subscribed to the FT having been exposed to the campaign
Watch the case-study here.
This case study was originally published here.
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As research shows, proximity of out-of-home positively correlates to store visits for advertisers. With data coming from the brand's store analytics platform on how many visits and purchases were occurring on an hourly basis, optimisation on when and how frequently to buy DOOH became possible. Using Platform 161 DSP, real-time changes to the campaign was possible without the need for manual communication.
In addition to the targeting strategy, a creative strategy was deployed in order to show the right creatives at quiet and busy moments of stores. The results of this programmatic OOH campaign optimised to first-party data was staggering; week-on-week sales increased 28% compared to 13% at malls where non-programmatic DOOH buys were carried out through traditional insertion order buys.
Watch the case study here.
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