Programmatic Library - IAB Europe https://iabeurope.eu Interactive Advertising Bureau Mon, 23 Oct 2023 11:35:03 +0000 en-GB hourly 1 https://wordpress.org/?v=6.5.4 https://iabeurope.eu/wp-content/uploads/cropped-IAB-LOGO-1-150x150.png Programmatic Library - IAB Europe https://iabeurope.eu 32 32 A global first on Tumblr https://iabeurope.eu/a-global-first-on-tumblr/ https://iabeurope.eu/a-global-first-on-tumblr/#respond Sun, 21 Jul 2019 23:00:00 +0000 https://iabeurope.eu/a-global-first-on-tumblr/ All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and tap into cultures and communities to engage with leisure travellers, ultimately becoming the trusted guide on how best to enjoy Japan.

See the solution provided by Verzion Media by downloading the case study below.

]]> https://iabeurope.eu/a-global-first-on-tumblr/feed/ 0 ‘Women Who Made Me’ https://iabeurope.eu/women-who-made-me/ https://iabeurope.eu/women-who-made-me/#respond Sun, 21 Jul 2019 23:00:00 +0000 https://iabeurope.eu/women-who-made-me/ NatWest wanted to help tackle gender inequality within business and become the go-to bank for women who want to start or grow their own business.

Download the case study below to see what solution Verizon Media found.

]]> https://iabeurope.eu/women-who-made-me/feed/ 0 How Omnicom Media Group UK reduces brand risk and media waste for advertisers https://iabeurope.eu/how-omnicom-media-group-uk-reduces-brand-risk-and-media-waste-for-advertisers/ https://iabeurope.eu/how-omnicom-media-group-uk-reduces-brand-risk-and-media-waste-for-advertisers/#respond Mon, 17 Jun 2019 23:00:00 +0000 https://iabeurope.eu/how-omnicom-media-group-uk-reduces-brand-risk-and-media-waste-for-advertisers/ Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic.  In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired content. Consequently, some ads are blocked post delivery and may negatively impact the effectiveness of the campaign.

Download the case study below and learn how Omnicom Media Group Programmatic partnered with Integral Ad Science, to deliver optimal campaign results whilst ensuring brand safety pre- and post-bid.

]]> https://iabeurope.eu/how-omnicom-media-group-uk-reduces-brand-risk-and-media-waste-for-advertisers/feed/ 0 AppNexus for Drop8 https://iabeurope.eu/appnexus-for-drop8/ https://iabeurope.eu/appnexus-for-drop8/#respond Mon, 27 May 2019 23:00:00 +0000 https://iabeurope.eu/appnexus-for-drop8/ Drop8’s client, a travel booking platform, was focused on delivering fully completed video ads at the lowest possible price, while still reaching its target audience on the client site list.

In an effort to deliver video completes for advertisers, Drop8 optimized toward Cost per Completed View (CPCV), but their chosen solution engaged traders in several manual steps on a daily basis, including retrieving and analyzing reports, reviewing data and optimizing each campaign based on those findings. As a result, the team dedicated considerable time and substantial internal resources to reporting true video completion back to clients.

Drop8 turned to AppNexus, whose CPCV-buying capability, Guaranteed Completes, allows buyers on its DSP to simplify video campaign set-up and leverage optimized prediction via machine learning for a more efficient buying process, while guaranteeing 100% video completion, regardless of ad length.

Download the complete case study below.

]]> https://iabeurope.eu/appnexus-for-drop8/feed/ 0 BBC and Essence for FT https://iabeurope.eu/bbc-and-essence-for-ft/ https://iabeurope.eu/bbc-and-essence-for-ft/#respond Thu, 22 Nov 2018 00:00:00 +0000 https://iabeurope.eu/bbc-and-essence-for-ft/ The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with Audience Lists.

Goals
Drive FT subscriptions
Target key audience segments on premium inventory
Prevent media wastage
Approach
Sold campaign through DoubleClick Ad Exchange
Employed Programmatic Guaranteed with Audience Lists
Results
66% of ads were in view
22% increase in users in target frequency range
18% increase in users who subscribed to the FT having been exposed to the campaign

Watch the case-study here.

This case study was originally published here.

]]> https://iabeurope.eu/bbc-and-essence-for-ft/feed/ 0 AppNexus for Schibsted https://iabeurope.eu/appnexus-case-study-appnexus-schibsted/ https://iabeurope.eu/appnexus-case-study-appnexus-schibsted/#respond Tue, 23 Oct 2018 23:00:00 +0000 https://iabeurope.eu/appnexus-case-study-appnexus-schibsted/ Schibsted Norway Delivers 70% YoY Programmatic Growth After Adopting AppNexus Publisher Suite

]]> https://iabeurope.eu/appnexus-case-study-appnexus-schibsted/feed/ 0 AppNexus for Axel Springer https://iabeurope.eu/appnexus-case-study-appnexus-axel-springer/ https://iabeurope.eu/appnexus-case-study-appnexus-axel-springer/#respond Tue, 23 Oct 2018 23:00:00 +0000 https://iabeurope.eu/appnexus-case-study-appnexus-axel-springer/ Transparency, Independence, and Higher Yields: How AppNexus Helped Axel Springer Take Its Business to New Heights

]]> https://iabeurope.eu/appnexus-case-study-appnexus-axel-springer/feed/ 0 AppNexus for MiQ https://iabeurope.eu/appnexus-for-miq/ https://iabeurope.eu/appnexus-for-miq/#respond Tue, 23 Oct 2018 23:00:00 +0000 https://iabeurope.eu/appnexus-for-miq/ AppNexus Helps MiQ Double Revenue For Its Airline Client With The AppNexus Programmable Platform

]]> https://iabeurope.eu/appnexus-for-miq/feed/ 0 AppNexus for Xaxis https://iabeurope.eu/appnexus-for-xaxis/ https://iabeurope.eu/appnexus-for-xaxis/#respond Tue, 23 Oct 2018 23:00:00 +0000 https://iabeurope.eu/appnexus-for-xaxis/ Xaxis Grows ROI 37% for Shoe-d-vision With Custom Algorithms from the AppNexus

]]> https://iabeurope.eu/appnexus-for-xaxis/feed/ 0 AppNexus for Tomorrow TTH https://iabeurope.eu/appnexus-for-tomorrow-tth/ https://iabeurope.eu/appnexus-for-tomorrow-tth/#respond Tue, 23 Oct 2018 23:00:00 +0000 https://iabeurope.eu/appnexus-for-tomorrow-tth/ Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency

]]> https://iabeurope.eu/appnexus-for-tomorrow-tth/feed/ 0 Mindshare Turkey for Unilever: multi-brand programmatic out-of-home https://iabeurope.eu/mindshare-turkey-for-unilever-multi-brand-programmatic-out-of-home/ https://iabeurope.eu/mindshare-turkey-for-unilever-multi-brand-programmatic-out-of-home/#respond Thu, 08 Mar 2018 00:00:00 +0000 https://iabeurope.eu/mindshare-turkey-for-unilever-multi-brand-programmatic-out-of-home/
While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with certain brands. To add, the huge array of data on consumer behaviour in a real-time context, and programmatic activation technology, has brought about a new age of possibilities in digital out-of-home.

 

Using European DSP Platform 161 and the programmatic digital out-of-home exchange Awarion, Mindshare Turkey was able to make these moments count, running real-time campaigns for a number of their brands, using three different networks for each brand when the conditions were perfect - whether that be data on audience, the time of day or weather conditions. Data-driven HTML5 creatives were used to make it all count and grab the attention of passers by in a split second. One creative became many across the DOOH networks in this groundbreaking, highly efficient campaign that resulted in Unilever adopting a completely new approach to this medium.

 

Watch the case study here.
]]> https://iabeurope.eu/mindshare-turkey-for-unilever-multi-brand-programmatic-out-of-home/feed/ 0 Mindshare Turkey for MAC Cosmetics https://iabeurope.eu/mindshare-turkey-for-mac-cosmetics/ https://iabeurope.eu/mindshare-turkey-for-mac-cosmetics/#respond Fri, 23 Feb 2018 00:00:00 +0000 https://iabeurope.eu/mindshare-turkey-for-mac-cosmetics/ As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey ran a month-long campaign for MAC Cosmetics on the digital out-of-home inventory integrated to the Awarion programmatic OOH exchange in two busy malls where the brand has stores.

As research shows, proximity of out-of-home positively correlates to store visits for advertisers. With data coming from the brand's store analytics platform on how many visits and purchases were occurring on an hourly basis, optimisation on when and how frequently to buy DOOH became possible. Using Platform 161 DSP, real-time changes to the campaign was possible without the need for manual communication.

In addition to the targeting strategy, a creative strategy was deployed in order to show the right creatives at quiet and busy moments of stores. The results of this programmatic OOH campaign optimised to first-party data was staggering; week-on-week sales increased 28% compared to 13% at malls where non-programmatic DOOH buys were carried out through traditional insertion order buys.

Watch the case study here.

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