Browse or download the case study below:

Get the slides here.

Based on a survey of more than 650 advertisers, agencies and publishers from across 31 markets, the study provides clarity on the status of adoption and buy-side and sell-side perspectives on the development of digital video and trading methods.

The research shows that nearly all stakeholders are now deploying some form of digital video advertising strategy, with over 90% of advertisers, media agencies and publishers claiming that they are using the channel.

Key findings of the report:

• Digital video is recognised as an essential brand building format as stakeholders move towards measuring brand KPIs such as brand awareness and purchase intent and away from the click. Cross-screen planning is widely practised as buyers look to unlock unique audiences across different channels and extend the reach of TV campaigns. The research highlights the importance of unique video content for different channels and devices when planning cross-screen.

• Investment in mobile video is catching up with investment in desktop digital video advertising as consumer media consumption habits evolve and advertisers aim to reach their audiences at relevant times throughout the day in a mobile always on environment. Whilst in-stream pre-roll formats are dominant in digital video advertising, the adoption of out-stream formats is coming to the fore particularly in more mature digital advertising markets such as the UK, Netherlands and Germany.

• Digital video demand exceeds supply and whilst the majority of publishers are investing in digital video it still accounts for a small yet valuable proportion of their total digital ad inventory. Publishers state that most of the inventory available is non-skippable which may require consideration in the context of user experience and ad blocking challenges.

• The future for digital video advertising looks bright as over 90% of buyers (advertisers and media agencies) cite an increase in their investment over the next 12 months. Publishers also look positive about the future and 90% expect to see an increase in their digital video advertising revenues over the next 12 months.

Alvaro Bolivar, Senior Director and Head of International Product, ONE for Publishers, AOL Platforms said: “Sound, sight and motion is the future of advertising. Video is now embedded in 80% of our original content on Huffington Post and one in three visits to the site results in at least one video view, showing that there is an appetite for both content creators and advertisers to engage with audiences through the medium, though the fact that this figure is not 100% represents an opportunity to close the gap between supply and demand in the market. Video on mobile devices is the preferred media format for millennials, and this is reflected in the 21% increase year on year in video views that we have seen on non-desktop devices.”

Oliver Gertz, Managing Director Interaction EMEA and Programmatic Lead Global Clients, MediaCom said: “As video consumption increases across digital channels, so does video advertising. Digital video can drive brand KPIs via inspiring and informing content combined with effective targeting. Integrated screen planning is important to maximise reach across all screens, from TV to mobile video.”

For more information, please contact:

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu) 

Register to download the report below.

Two webinars have been hosted to showcase the winning case studies, the recordings can be accessed here:
Ad Effectiveness and Cross-Device
Multi-Screen Behaviour and Media Planning

The winning case studies can be downloaded below:

Brand Advertising Effectiveness: Ekstra Bladet - Pioneering datafusion leads to ground breaking results

Consumer Attitudes and Behaviour: GIK - Best for planning 2014 – 360° market media study

Mobile: Sky Media and Havas Media Group - Mobilizing the facts – using a cutting-edge method to measure the effectiveness of mobile

Video: Brand Science - Cross Screen Planning (CSP) tool

Social Media: Facebook and GfK - GfK-Facebook Data Link

Multi-Screen: United Internet Media - Multi Screen – A Peek Into The Living Room

Audience Measurement: Gemius - Behavioural Panel Synthesis™ (BPS™) - A New Horizon to Cross-Platform Measurement

Best use of Research Budget: IAB UK - Content and Native Consumer Research

First published in Video Ad News, our chief economist Daniel Knapp broke down the key trends and changes taking place in video advertising across Europe.

6 August 2019, Video Advertising Grows Three Times Faster Than Display in Europe

The overall takeaway from this year’s report, which covers market trends in 2018, is that Europe’s digital advertising industry – aggregate – has continued to grow rapidly. Last year, gross digital advertising expenditure in Europe totalled €55.1 billion, up 13.9 percent from €48.4 billion in 2017. This represents a slight acceleration in growth on recent years and is the highest growth rate since 2011.

Growth in the video display market

For video advertising expenditure, including in-stream, out-stream and in-feed advertising, the acceleration in growth from 2017 to 2018 was even more pronounced than in the market as a whole, and increased its share of the total display market from 12.1 percent to 13.9 percent.

The total display market, helped by video, gained 1.3 percentage points of share. In fact, display growth was concentrated on video in 2018, with the format seeing growth of 30.9 percent, nearly three times faster than the rest of the display category.

Thanks to this growth, video now accounts for one third (32.8 percent) of total display expenditure across Europe. This is in keeping with the trend of the past five years, whereby video has been the main growth driver for the display market. Attracting brand budgets, with limited inventory available, video has historically been a sellers’ market with stable and high CPMs. Further drivers for growth include a wide array of factors from consumers accessing more content on mobile devices to an increase in inventory –  particularly from social platforms – to programmatically traded video, and a growing influx of brand advertising spend.

Local market trends

When it comes to which nations are driving digital video advertising spend, Western European countries dominate, led by the UK, France, Italy and Germany. Russia is the only non-Western European country to make the top five. However, with a few exceptions, Eastern European nations generally have much faster growth rates than those in the West.

In terms of digital video’s share of display ad spend by market (an indicator of the maturity of video advertising in each country) some Central and Eastern European markets are outperforming their West European peers. For example, at 41.6 percent, Ukraine’s video market appears to be more mature than all other European markets with the exception of the UK (43.9 percent).

In-stream vs. out-stream: a changing dynamic

Over recent years, the structure of the European digital video advertising market has been changing. Once dominated by in-stream video – be it broadcaster video, YouTube, or pre- mid and post-rolls against editorial content – the scarcity of inventory, paired with advertiser demand and the requirement for publishers to increase digital monetisation has rebalanced the market in favour of out-stream (incl. in-feed) video. In fact, out-stream is now nearly on par with in-stream with 49.4 percent market share vs. 50.6 percent.

As social platforms heavily ramped up their video play, in-feed as a subset of out-stream video is a key market driver. Out-stream grew 2.3 times faster than in-stream in 2018.

Where next?

We expect the video category to continue to expand, blurring traditional boundaries to TV advertising. Connected TV will no doubt grow in importance – but it is worth noting that while connected TV is exploding in the US, the market is much more fragmented and localised in Europe. However, standards like HbbTV offer a path for scaled growth, and local market initiatives to drive standards, measurements and technology will help bring the worlds of video and TV further together.

First published in MARTECHSERIES, the Marketing Technologist Insights publication, IAB Europe share some commentary about the growth figures released in 2018 and cast predictions and rationale for 2019 stats.

31 July 2019, The European Digital Advertising Market Continues on Its Growth Trajectory

This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the health of the region’s Digital Advertising market in 2018. Since 2008, the study has mapped a trend of sustained double-digit growth. However, as 2018 got underway it was far from certain this trend would continue.

Indeed, for the first half of the year, the market showed all the signs of a slowdown. At that point, based on local market signals, we were forecasting that total growth for the year would be 12% on an annual basis – somewhat lower than had been achieved in 2017. This dip in activity in part relates to the introduction of the EU’s General Data Protection Regulation (GDPR), which came into force on the 15th of May. Uncertainty over how GDPR would play out meant that media buyers temporarily put the budget on hold while they took stock of the situation.

The market bounces back

This period of uncertainty is unsurprising and as you would expect in the context of such a game-changing regulation. What was unexpected, however, is just how quickly the market rebounded. The final figures for 2018 show that the Digital Advertising industry in Europe grew by 13.9% – the fastest growth rate the sector has experienced since 2011. Significantly, growth is reflected across all European markets; suggesting that Europe represents a common advertising market fuelled by similar growth drivers.

In financial terms, the European advertising market grew from €48.4 billion in 2017 to €55.1 billion last year. This increase suggests continued demand for Digital Advertising and at least partial adaptation to regulatory challenges. However, we expect that the full impact of GDPR won’t be realized until this year or next.

Overall, despite fundamental structural changes in the market over the past years, growth has been consistent since 2011 – varying only by a maximum of 2.4 percentage points. The growth drivers were the ‘usual suspects’: video, mobile, social, and programmatic. However, while in 2017 the market was flat once social was factored out, growth excluding social picked up in 2018. This suggests that amidst flat and declining parts of the industry, there are new pockets of growth.

A more diverse future

We expect growth to remain double-digit in 2019, but to slow down slightly to approximately 11% year-on-year. Sources of growth are diversifying as digital out-of-home becomes connected to the programmatic ecosystem and audio achieves scale through standardization, partnerships and an explosion in monetizable inventory. However, this growth is coming from a low base. It will take another five years before it can make a significant contribution to the overall spend.

In programmatic, a renewed focus on private marketplaces by media buyers highlights a growing realization that audience-based buying still needs context. This presents an opportunity for premium editorial environments. We also see a new generation of programmatic services built on top of the available infrastructure. Services like supply path optimization (SPO) provide new tools to spot inefficiencies and optimize the supply path, and dynamic creative solutions will deliver new use cases for a programmatic infrastructure.

Blurring boundaries between AdTech and MarTech enable new ways of activating companies’ customer base and first-party data. Today, organizations are increasingly looking to embrace metrics and KPIs that are outcome-oriented, and they increasingly want to move beyond proxy metrics for campaign success and measure media investment as close to business metrics as possible. The marriage of AdTech and MarTech provides a path for this.

At the same time, a new sense of ‘data realism’ is developing among some of the savviest brands. These organizations understand that data can’t solve everything and not all that can be measured and quantified matters. These brands eschew short-term metrics and the performance notion of advertising in favor of creative or design-led approaches. For some, this entails moving emphasis from paid media to experience design, such as app development, customer care, logistics, and other consumer-centric features.

Connected TV also has potential, and it continues to be a hot topic. However, the landscape is much more localized and fragmented in Europe than in the US, where a lot of the growth narrative comes from. More standardization and collaboration between market participants is required if it is to live up to its full promise.

First published for PerformanceIN, The AdEx Benchmark report author, Dr Daniel Knapp, chief economist at IAB Europe shares a broad market overview of the study's key findings with a detailed focus on the search results, across mobile and desktop.

29 July 2019, The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead

The AdEx Benchmark report author, Dr Daniel Knapp, chief economist at IAB Europe shares a broad market overview of the study's key findings with a detailed focus on the search results, across mobile and desktop.

Every year, the IAB Europe, a European-level industry association for the digital advertising and marketing ecosystem, publishes its AdEx Benchmark report. The report outlines the performance of the European digital advertising market and breaks down growth figures by both format and region. This July, IAB Europe released the latest edition of the study, which covers performance over 2018.

Looking first at Europe’s overall digital advertising sector, the story that emerges from the report is one of sustained growth. By the end of 2018, the total market had grown to €55.1 billion from €48.4 billion in 2017, an increase of 13.9% and the fastest the market has grown since 2011. From 2012 to 2018 the market has more than doubled in size driven largely by increasing advertising investments in social, mobile and video formats. Overall, since the first AdEx Benchmark study in 2006, the market added some €48.5 billion in annual value.

Figure 2: total digital ad spend growth

Paid-for search shows economic resilience

For some years now, paid-for search has been an important growth driver. In 2009, for example, it was the only medium in Europe not to fall into decline as a result of the recession, largely due to its ability to measure and pay by performance.

This resilience has been highlighted by ten years of like for like growth figures in the category. Indeed, of all the advertising formats that IAB Europe tracks in its AdEx Benchmark study, paid-for search has maintained the strongest growth rates in periods of economic uncertainty. Where other marketing spend gets cut when times are tough, the pay-by-performance model allows marketers stricter budget controls, and low entry costs enable tactical marketing interventions.

Growth is unevenly distributed

In 2018, despite the maturity of the format, growth in paid-for search continued in double-digit figures (12.5%) enabling it to maintain its total share of the European digital advertising market at 45%.

However, this growth was not spread evenly across Europe. At the top end, the paid-for search market in Belarus grew by 37.5% while at the bottom end, Belgium’s market grew by 1.9%. The top six markets in terms of growth are located in Central and Eastern Europe, while Finland (20.7%), Ireland (16.7%) Norway (15.9%) and Sweden (14.5%) are among the fastest-growing search markets in Western Europe.

Nordic markets have a strong local history of directories spend, which delayed the proliferation of the paid-for search market in the mid and late 2000s. The higher growth rates in the region are due to those historical reasons. The UK is the largest paid-for search market in Europe and still grew above the European average (14.3%).

Figure 33: paid-for search growth in 2018

The contribution of mobile search

One of the reasons that the paid-for search market is seeing strong growth is because prices for mobile search are beginning to catch up with desktop search prices. While the share of mobile searches is still roughly 10% higher than the share of mobile ad spend, the gap is shrinking. What’s more, mobile search has benefitted from an increase in mobile search volumes overall, helped by better integration with maps and changing consumer habits.

Figure 35: mobile search ad spend and growth

As a result, in 2018 mobile search grew by 28.6% to €11.6 billion and increased its share of the total search market by 5.8 percentage points. Once again, the growth leaders are Central and Eastern European nations such as the Czech Republic (70.6%), Belarus (54.4%), Ukraine (44%) and Slovenia (43.8%). Norway (35%) is the fastest-growing Western European market. The UK, which is by far the largest mobile search market (worth €4,646 million compared to the €1,313 million generated by Germany, the second-largest market) is growing in line with the European average.

Additionally, eight markets can now be considered mobile-first, in that their mobile share of search exceeds 50%. Five markets have a mobile share larger than 60%: Serbia, Ukraine, Russia, Turkey and Ireland.

Figure 37: mobile share of paid-for ad spend by market in 2018

Outlook: the changing nature of search

The nature of search itself is transforming. One of the biggest changes is the rise of Amazon, which is becoming a default destination for product-related searches. Mobile, and in particular app-based media consumption, are leading to a further verticalisation of the search market. Verticalisation means that consumers conduct search in specific functional apps - such as travel or entertainment - not all of which is paid for. At the same time, new opportunities to monetise mobile search arise, in particular through maps and in-car integrations.

Often, voice is highlighted as the next generation of search. Yet there still is a lack of systematic evidence that consumers are adopting voice to conduct diverse, and more complex search queries beyond daily, habitual tasks (checking the weather, for example). Monetising voice search also remains a challenge, both from a product and a privacy perspective.

In sum, these observations suggest that the future of search is defined by a more diverse set of factors than before. This will change how we define, buy and use paid-for search.

First published in Mobile Marketing Magazine, The AdEx Benchmark report author, Dr Daniel Knapp, chief economist at IAB Europe provides insight into the state of the European mobile advertising market on the back of the report.

25 July, 2019, Mobile continues to drive growth in European digital advertising

This July, IAB Europe published the latest edition of its annual AdEx Benchmark report on the state of the European digital advertising market. The report, which focuses on market performance over 2018, brings together facts and figures from across Europe relating to growth, and delivers a breakdown of spend across digital advertising formats.

The top-line figures for the overall market show that the entire European digital advertising sector grew by 13.9 per cent in 2018, which represents the fastest growth in the sector since 2011. Digital remains a significant driver for growth in the overall paid-media advertising market and now accounts for 45 per cent of the total. Between inception of the AdEx Benchmark study in 2006 and this year’s index, the market added €48.5bn in annual value.

Mobile increases market share of display
Where does mobile advertising fit into this picture? Mobile advertising first made a truly significant impact on the digital advertising market back in 2013, when it accounted for a double-digit share of digital spend for the first time. By 2017, mobile was one of the key drivers behind growth in display spend.

In 2018, mobile continued to drive growth. Overall, mobile display advertising spend grew by 34.2% to reach €11.4bn. This growth means that mobile accounted for 48.9 per cent of total spend in display advertising.

The strong performance of mobile display is in contrast to desktop display, whose share dropped to 51.1 per cent in 2018 from 57.2 per cent in 2017.

The growth of mobile display is largely due to the continued proliferation of social media and improved targeting options. The growth in optimised mobile pages from publishers has also played a part, as has the use of ad campaigns to drive app installs. Gaming apps were a particularly strong driver for growth in mobile display and we saw large gains recorded by app developers in this space.

Looking at the regional breakdown, the growth leaders are mostly emerging markets such as the Czech Republic (105 per cent) and Ukraine (65 per cent). However, Germany also demonstrated a surge in mobile display growth, coming second in the rankings at 65.4 per cent. Overall, mobile display spend is dominated by Western European countries, particularly the UK, which accounts for €4,759m of the total (almost four times as much as the second biggest spender, Italy, which accounted for €1,051m). Of note is the fact that 13 markets are now mobile-first (i.e. the share of spend on mobile exceeds that of desktop).

Mobile search spend trends upwards
Mobile also performed well in the search space, growing 28.6 per cent in the year to total €11.6bn. This represents an increase of market share of 5.8 per cent on 2017 (40.5 per cent vs. 46.3 per cent), bringing it closer to spend on desktop search. While this is a lower share of the market than in mobile display, it accounts for €0.2bn more in actual spend due to the larger size of the market.

Higher ad rates were a driver of growth in this market. This is significant because historically rates for mobile search have lagged those for desktop. And while the share of mobile spend still trails the share of mobile searches by around 10 per cent, the gap is closing. Mobile search also benefited from higher mobile search volumes overall, helped by better integration with maps and changing consumer habits.

In this category, nine of the ten largest markets are in Western Europe (with the exception of Russia, which ranks fourth). The fastest-growing markets are once again in Eastern Europe, with the Czech Republic (70.6 per cent), Belarus (54.4 per cent) and Ukraine (44 per cent) leading the pack. Eight markets are now mobile-first (i.e. where spend on mobile has overtaken desktop), with the top ten in terms of mobile share coming from a mix of Western and Eastern European nations.

Across all formats, mobile ad spend is still catching up to changed media consumption habits, especially outside of the social platforms. As the social share of digital ad spend begins to plateau, this is where new pockets of growth are emerging. The ascent of digital audio advertising around music streaming and podcasts, is also predominantly mobile. This will be further fuelled by the proliferation of connected cars in the years ahead.

IAB Europe’s Economic Trends Forum offers market analysis and industry insights for our corporate members and network of National IABs. Every 8 weeks, a webinar or face to face event will be hosted. Free for members to attend, each forum will focus on a different industry topic with a detailed analysis of the marketplace. 

The next Economic Trends Forum focus on digital audio advertising will take place on 18 September in Paris - registrations will open shortly.

If you are a member, please log in and click below to watch the recording and download the deck:

AdEx Benchmark is the definitive guide to the state of the European digital advertising market.  The report reveals the key milestones contributing to the 2018 market value of €55bn and the fastest growth since 2011.

The report provides a comprehensive perspective of digital advertising spend across Europe which is essential in benchmarking market development trends, the increasingly pan-regional nature of digital advertising investments and the role of Europe’s digital economy in a global context, attracting global start-up funding and European policy formulation.

Based on a study of twenty-eight markets in Europe, the report includes data on social ad spend and splits video by in-stream and out-stream. Out-stream video and mobile both dominated results in 2018, as they both grew by double-digits in all twenty-eight markets. Out-stream video grew by 44.7 percent on average, compared to in-stream at 19.7 percent. Overall, video grew by 30.9 percent, to €7.6bn, accounting for 33 percent of the display market.

The results and trends highlighted in the AdEx Benchmark Report will be discussed in our first Economic Trends Forum webinar on 25th July at 15.00 CEST / 14.00 BST. Find out more about the IAB Europe Economic Trends Forum here. 

You can download the full report below

The study asked respondents about advertising in radio, podcast and streamed environments, drivers and barriers to programmatic audio investment, stakeholder knowledge of programmatic audio and the metrics used to evaluate programmatic audio campaigns.

John Wittesaele, EMEA President at Xaxis, says: “We’re buoyed by the confidence that buy-side stakeholders will very likely plan to increase programmatic audio spend in the near future, although there is work to be done to educate.”

IAB Europe’s Chief Economist, Daniel Knapp, agrees that “Programmatic audio is still at a nascent stage but growing quickly. Innovative European companies, both those with a history in radio and online streaming, are helping to drive growth.”

Download the full report below:

The AdEx Benchmark study is the definitive guide to the state of the European digital advertising market, covering 28 markets, and is now in its thirteenth year. In 2018, a total of twenty-one markets saw double-digit year-on-year growth.

Access the study below.

On 9^th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD).

The VPD brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. It’s one of the largest virtual events in the programmatic world, with global leaders and experts dialling in to discuss and debate the hottest topics! All participating speakers sit on IAB Europe’s Programmatic Trading Committee, to help educate, shape and inform the industry on the latest programmatic news and developments.

Hosted at Verizon Media’s studios by Simon Halstead, Chair of the Programmatic Trading Committee, the H1 2019 VPD had a packed agenda covering the following topics: the Development of Programmatic Audio Advertising in Europe; using Programmatic to power Creative Advertising and IAB Europe’s Transparency and Consent Framework 2.0. Over 380 people ‘virtually’ attended, and we had active participation through panel polls to ascertain the audience’s viewpoints throughout the sessions.

If you missed the legendary VPD, or would like to listen again, you can watch the full recording here.

Register for IAB Europe's H2 VPD here which will be held on 19th November. Stay tuned for further details!

Get involved

If you are interested in joining IAB Europe’s Programmatic Committee or speaking at the next VPD, please email Marie-Clare, IAB Europe’s Business Programmes Manager.

Speakers

Lucia Mastromauro - VP Global Agency Development, Adform

Lucia Mastromauro joined Adform as Vice President of Global Agencies.

She arrived from her position as MD Advertising at video game developer King, prior to which she had extensive experience as Head of Sales, Account Management and Network Agencies at Google's DoubleClick, and was the Interactive Marketing Manager at eBay.

Thomas Adhumeau - Senior Associate General Counsel, Commercial & Privacy, AppNexus a Xandr Company

Thomas moved to London from Paris three years ago to become AppNexus’ first Europe based lawyer and has been supporting the company’s GDPR implementation efforts since then, as well as working with IAB Europe on the Transparency and Consent Framework.

David Goddard - Vice President, Global Programmatic Strategy, BBC Global News

David is the Vice President, Global Programmatic Strategy at BBC Global News and is responsible for the strategy and development of global programmatic advertising across the portfolio of BBC properties represented by Global News Limited

Prior to the BBC David was responsible for Programmatic Trading at Gumtree, Ebay inc, at the infancy of programmatic trading in the UK, setting up the Programmatic Direct offering in 2011.

David is also a Member for IAB Europe's Programmatic Trading Committee. IAB Europe's Programmatic Trading Committee aim to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising. The Committee will deliver a comprehensive pan-European programme of educational activities.

Lindsay Rowntree - Head of Content, ExchangeWire

Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Lindsay is also head of content for ExchangeWire’s sister publications; DTC Daily and TheGamingEconomy.

Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Julie Selman - Senior Director and Head of Demand Strategy, FreeWheel, a Comcast company

With more than 15 years experience in digital media and technology sales, Julie is well positioned to provide detailed insight to continue FreeWheel Markets’ efforts in empowering all segments of the new TV ecosystem. Her extensive career and ability to speak multiple European languages have enhanced Julie’s expertise to coordinate strategic alignment within the company, identify strategies to drive growth and deliver strong results for clients.

Prior to FreeWheel’s acquisition of the company in 2017, Julie served as Vice President EMEA Demand Sales, at StickyADS.tv. She has also worked as Head of Sales Italy for Vibrant Media and Country Manager UK for Qualifio and spearheaded demand sales at Taboola when it first opened offices in the UK. She has a BSc from the University of Amsterdam, an MSc from the London School of Economics, and an MBA from SDA Bocconi in Milan.

Townsend Feehan - CEO, IAB Europe

Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh.

Clementina Piaza - Programmatic Director EMEA, Integral Ad Science

Clementina Piazza is Programmatic Director for EMEA at Integral Ad Science. Her focus is to support and develop IAS programmatic offering for the region. Clementina comes to IAS having previously worked on the DSP side, the latest being Amazon Advertising Platform, working both across the UK and EMEA.

Liam Brennan - Global Director of Innovation, MediaCom

In his role at MediaCom, he is helping develop business & digital transformation agendas with some of MediaCom’s largest clients through the use data, technology and start-ups.

More recently, Liam has been developing and co-leading the global growth of the MediaCom BLINK offering – a new strategic initiative designed to help clients harness the marketing innovation opportunity technology offers. Over the past two years, the BLINK team has showcased over 200 tech companies and start-ups to MediaCom clients and worked on over 50 live projects.

Liam has previously led the digital strategy for brands such as The Coca-Cola Company, Adidas Group, ASOS, Red Bull and Airbnb.

Danielle Darko - Global Programmatic Associate Director, MediaCom

Danielle Darko is the Global Programmatic Associate Director for Shell at MediaCom. Prior to this, she was the Programmatic lead for GSK. In previous roles, Danielle has worked across PPC, social and programmatic – building strategies and executions to streamline globally in order to meet client expectations and beyond. She is proficient in a wide range of digital sectors and products. She is committed to improving transparency concerns in the industry and making programmatic easily accessible to marketers to better understand the value in the channel and the overarching digital landscape.

Stefan Hanloser - Vice-President, Data Protection Law, ProSiebenSat.1 Media SE.

Dr Stefan Hanloser is Vice-President, Data Protection Law at ProSiebenSat.1 Media SE. Operating out of the company’s headquarter in Munich, Stefan oversees ProSiebenSat.1’s group-wide privacy legal program. Prior to joining ProSiebenSat.1, Stefan worked as Global Corporate Privacy Officer at Allianz Asset Management AG, the financial services holding of Allianz Group. Stefan has a background as an information technology lawyer with two international law firms in Munich, New York, and Washington, D.C.

Lisa Kalyuzhny - Senior Director, Advertising Solutions, PubMatic

Lisa is a business development and digital sales professional with international experience in ad tech and media. At PubMatic, she is responsible for driving the company’s key relationships with buy-side businesses, particularly agencies, trading desks, Demand Side Platforms and direct brands. Originally working for PubMatic in New York, she relocated to London two years ago to develop demand partnerships in the UK.

Prior to PubMatic she worked at IPG Mediabrands, managing digital media partnerships as well as agency relationships with the buying and planning teams nationally. She also spent over five years at Triton Media managing media clients domestically and internationally.

Lisa is also an active member of IAB Europe's Programmatic Trading Committee.

Valérie Latronche - Managing Director of France and Belgium, Rubicon Project

Liv Eckhoff - Head of Ad Products, Schibsted Norway

Liv is head of Ad Products at Schibsted Norway. Her team is responsible for the company’s digital advertising portfolio and prices. This includes display, video and native advertising, as well as data targeting products, in both direct and programmatic sales channels.

She has been with Schibsted for four years. She came in as a Business Developer in the advertising department in Aftenposten, one of the largest publishers in Schibsted Norway’s portfolio, before she moved on to Schibsted Marketing Services, the central unit that develops and operates the digital ad portfolio. Among her responsibilities before she became head of the team, was native advertising and data targeting products.

Prior to joining Schibsted, Liv worked as a Management Consultant in EY for five years.

Edward Wale - Managing Director, UK and Spain, SpotX

Edward Wale is Managing Director, UK and Spain at SpotX, the leading video advertising platform unifying TV and digital video globally. In his current role, Wale manages a number of multinational teams responsible for working with SpotX’s demand partners and supply-side customers in the UK, Spain and emerging markets including Central and Eastern Europe. He joined SpotX in 2016 as Director of Platform Services and was promoted to Managing Director in September 2018.

Wale has eight years of digital advertising experience from companies including Videology and BrightRoll – which was acquired by Yahoo! in October 2014. He joined Videology in 2014 where he managed and developed publishers’ advertising strategy and prior to that, he worked with agencies, trading desks and independent platform clients at BrightRoll.

Andrew Buckman - COO, Global, Sublime

Andrew joined the leading solution for high-impact non-intrusive digital advertising, Sublime in May 2017 with 20 years’ experience in international internet environments and expertise in ad tech, search, start-up creations, and turnaround management in e-commerce and digital advertising.

He joined Sublime as the EMEA Managing Director and became Global Chief Operations Officer in April 2019, adding APAC and the Americas to his remit. In his role as COO

at Sublime, Andrew is instrumental in meeting growing global demand, forming strategic partnerships and promoting the adoption of new high-impact and nonintrusive ad solutions and technologies. One of his main missions is to drive future developments in key European markets such as Spain, Italy, Germany as well as in APAC and the Americas.

Amy China Wire - Head of Teads Studio UK, Teads 

I joined Teads as part of the 2016 acquisition of Brainient.

I currently head up the UK Teads Studio operation and lead a  talented team of creative strategists & designers.

As a studio, we are tasked with providing our clients with a range of creative solutions to ensure the best possible performance across a Teads media buy.

Hilary Umeh - Director of Business Development, The Trade Desk

Hilary is currently Director of Business Development at The Trade Desk, where he works collectively with client services and trading teams to cultivate accounts, build relationships with senior leadership teams client-side, and identify strategic upselling opportunities. Hilary also oversees the laydown of client roadmaps based on individual client needs, working closely with product, marketing and revenue teams to constantly optimise efforts in line with company goals.

Simon Halstead - Sr Director, Exchanges and Supply EMEA, Oath Ad Platforms, EMEA, Verizon Media. Chair of the Programmatic Trading Committee, IAB Europe

Simon is Chair of IAB Europe's Programmatic Trading Committee, and has been involved in the programmatic industry since 2011.  In his role as Head of

Open Demand for Verizon Media, Simon leads sales efforts to Advertisers, Agencies and Independent buyers and technology partners working with Oath Programmatic Exchanges, working with teams in regional and in major EMEA markets.

Prior to Verizon Media, Simon worked at Microsoft and a number of Media buying agencies and Sales Houses.

Artur Semionov - Head of Client Solutions, EMEA, Xaxis

Artur joined Xaxis UK in 2015 to lead a team responsible for brand activations. His team ran one of the first few programmatic audio campaigns for Xaxis which set a foundation for further product development. After moving to Xaxis EMEA, Client Solution department in 2017, he took a responsibility for driving and testing new innovative solutions with local markets. For the last couple of years Artur has been heavily involved in programmatic audio roll-out in EMEA region.