To help with this effort, IAB Europe is launching a Request for Proposal to obtain the services of an independent contractor to help with solutioning, implementing and maintaining the above-mentioned Vendor & CMP registration and management portal.If you would like to receive the Request for Proposal, please email baumann@iabeurope.eu

In order to respond to the changes and needs of the market, while continuing to help players in the online ecosystem comply with certain requirements of the ePrivacy Directive and the General Data Protection Regulation (“GDPR”), the Transparency and Consent Framework needs to be updated on a regular basis. In particular, constant evolutions in case law as well as in guidelines of Data Protection Authorities (DPAs) place ever higher demands on market participants in terms of data protection requirements. The TCF instances have therefore drawn inspiration from them to bring some new iterations to the Framework, including some changes related to the Action Plan that was submitted to and validated by the Belgian Data Protection Authority (more information here). 

These new iterations will be released as part of the Transparency & Consent Framework v2.2 in the next few weeks, and TCF participants will have until the end of Q3 2023 to make the necessary changes to their respective implementations. All iterations have been developed to avoid breaking changes to the existing v2.1 Technical Specifications and facilitate adoption in a timely manner by CMPs and Vendors.

In the run up to the launch of TCF v2.2, IAB Europe will publish background material and host a series of webinars to offer full support and guidance to CMPs, Vendors and Publishers. Registration links can be found below.

Session 1: Overview of the main differences between the TCF policy 3.5 & 4.0

Thursday 20th April| 15:00 CET  – Register here

An overview of the main differences in policies between v2.1 & v2.2. This session is for all TCF stakeholders.

Speakers

• Christoph Zippel, Senior Legal Counsel, RTL
• Elena Turtureanu, VP Legal and Privacy, Adform
• Jan Winkler, CEO, Consentmanager
• Peter Craddock, Partner, Keller and Heckman LLP

Register Here 

Session 2: Overview of the changes to the TCF technical specifications between v2.1 & v2.2

Thursday 20th April| 16:00 CET  – Register here

An overview of the changes to the TCF technical specifications between v2.1 & v2.2. This session is to help CMPs and Vendors navigate the different technical resources.

Speakers

• Heinz Baumann, Product & Engineering consultant, IAB Europe
• Julien Delhommeau, Staff System Architect, Microsoft
• Rowena Lam, Sr Director of Product, Privacy and Data, IAB Techlab
• Ninon Vagner, Privacy Director, IAB Europe

Register here

IAB Europe has been working with IAB Canada and IAB Techlab to build the Transparency and Consent Framework (TCF) for the Canadian ecosystem. The TCF is designed to unify data privacy laws across Europe, and is the only consent solution built for the industry by the industry. The newly launched TCF Canada will act as a roadmap for publishers, technology vendors, agencies, advertisers and digital marketers to ensure they are working under appropriate legal purposes for processing personal data in the Canadian market. Please refer to the below press release from IAB Canada for more information:

November 28, 2022, Toronto, Ontario Canada: IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in partnership with IAB Tech Lab and IAB Europe, today announced the launch of the Transparency and Consent Framework (TCF) for Canada. 

TCF Canada acts as a roadmap for publishers, technology vendors, agencies, advertisers and digital marketers to ensure they are working under appropriate legal purposes for processing personal data in the Canadian market.  

“As the industry moves towards privacy-first solutions to addressing audiences online, the launch of TCF Canada represents a major milestone for ad tech. Standardized definitions and reliable frameworks based on signals, help drive solid industry codes of conduct,” said Sonia Carreno, President, IAB Canada, “global collaboration with our members and peers over the past two years has resulted in a pressure-tested, scalable framework that meets the needs of the ecosystem today with an eye towards the future-state of advertising in a privacy-first world.” 

The TCF provides technical specifications and policy documents to help players in the digital marketing and advertising ecosystem clearly and consistently communicate with end users about how their data is being used, while also providing an opportunity for users to object and manage their consent preferences. It is a framework for publishers, technology vendors, agencies and advertisers to clearly and consistently communicate with end users about how their data is being used, while also providing an opportunity for users to withdraw their consent. 

TCF Canada is another critical piece in industry’s effort to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centres on standardization. 

“Two years ago, IAB Tech Lab committed to delivering a platform for vendors and Consent Management Platforms (CMPs) to access cross-jurisdictional compliance signals in a standardized way. We delivered on that promise with the launch of the Global Privacy Platform (GPP) last month.” said Anthony Katsur, CEO IAB Tech Lab, “IAB Canada’s TCF string presents the first of many signals that will address the patchwork of privacy obligations across international markets.”  

Register today for TCF Canada 

All vendors and CMPs can now register to participate in TCF Canada at the updated registration site here. Registration for TCF Canada includes the opportunity to register for both TCF Canada and TCF V 2.0 (for GDPR compliance) Existing participants in IABs TCF V 2.0 (for GDPR compliance) can update their details to include TCF Canada registration. 

The registration process for vendors requires adherence to the TCF Policy and Terms & Conditions. 

Publishers can use the Global Vendor List (GVL) to view the vendors who are participating in the TCF Canada, and to determine which vendors to include in the transparency and consent user interface they make available on their website.

Appropriate time will be given for the Canadian market to adopt the framework providing publisher websites and Consent Management Platforms (CMPs) with an appropriate timeframe in which to adopt TCF Canada. While also providing the vendors they work with sufficient time to develop and implement the code needed to adhere to the protocol of TCF Canada. In Q1 of 2023 the compliance program will be put into operation and CMPs will be required to undergo and pass a CMP validation to ensure they are operating under the policies of the framework. Those who do not comply will be removed from the program. 

To find out more about TCF Canada or to register please visit our website and if you have any questions please reach out to tcfcanada@iabcanada.com. 

PRESS RELEASE 

If you’re keen to register but need more information about what the process involves, then be sure to visit our webinar resources page. We have been running a series of workshops on the TCF 2.0 transition, which we have recorded and made available for all. 

We have also prepared a Q&A for vendors and CMPs, which contains full details and guidance on the registration and transition deadline.

So note those dates and register today!

At the end of Q2 2020, TCF v1.0 will no longer operate. This is the official deadline for all registered TCF vendors and CMPs to be signed up to and operating TCF v2.0.

Support Workshops for the Switchover to TCF v2.0

In the run up to the switch over deadline, IAB Europe has been running a series of workshops to offer full support and guidance to CMPs and Vendors. Presented by IAB Europe and IAB Tech Lab team members, they also feature insights and learnings from TCF Steering Group members. Full details of the workshops can be found here.

Workshop 7 Recording and Presentation

Held on the 25th February, this webinar is an introduction to the CMP validation process for TCF v2.0. Presented by Patrick Verdon, IAB Europe's Technical Director, he explains the compliance process and does a demo of the validator. You can see the slides here and watch the recording here.

At the end of Q2 2020, TCF v1.0 will no longer operate. This is the official deadline for all registered TCF vendors and CMPs to be signed up to and operating TCF v2.0.

Support Workshops for the Switchover to TCF v2.0

In the run up to the switch over deadline, IAB Europe has been running a series of workshops to offer full support and guidance to CMPs and Vendors. Presented by IAB Europe and IAB Tech Lab team members, they also feature insights and learnings from TCF Steering Group members. Full details of the workshops can be found here.

Workshop 6 Recording and Presentation

Held on the 13th February, this webinar looks at the do's and don'ts of technical implementation of TCF v2.0 for vendors. Presented by Jan Winkler - CEO AdSpirit and Lon Pilot - VP of Engineering Global at GroupM , you can see the slides here and watch the recording here.

At the end of Q2 2020, TCF v1.0 will no longer operate. This is the official deadline for all registered TCF vendors and CMPs to be signed up to and operating TCF v2.0.

Support Workshops for the Switchover to TCF v2.0

In the run up to the switch over deadline, IAB Europe has been running a series of workshops to offer full support and guidance to CMPs and Vendors. Presented by IAB Europe and IAB Tech Lab team members, they also feature insights and learnings from TCF Steering Group members. Full details of the workshops can be found here.

Workshop 5 Recording and Presentation

Held on the 11th February, this webinar gave an overview of the technical implementation for CMPs. Presented by IAB Europe's Technical Director Patrick Verdon, you can see the slides here and watch the recording here.

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. TCF v2.0 continues to support the overall drive of the TCF to increase user transparency and choice, management by digital properties of consent and compliance and industry collaboration that centers on standardisation.

At the end of Q2 2020, TCF v1.0 will no longer operate. This is the official deadline for all registered TCF vendors and CMPs to be signed up to and operating TCF v2.0.

Support Workshops for the Switchover to TCF v2.0

In the run up to the switch over deadline, IAB Europe has been running a series of workshops to offer full support and guidance to CMPs and Vendors. Presented by IAB Europe and IAB Tech Lab team members, they also feature insights and learnings from TCF Steering Group members. Full details of the workshops can be found here.

Workshop 4 Recording and Presentation

Held on the 6th February, this webinar gave an introduction to the different resources and libraries  that have been built to help CMPs and Vendors navigate TCF v2.0. Presented by Chris Paterson, Senior Software Engineer, Conversant and Jill Wittkopp, Director of Product at IAB Tech Lab, you can see the slides here and watch the recording here.

Under TCF v2.0, not only can the user give or withhold consent, but they can also exercise their ‘right to object’ to data being processed on the basis of legitimate interests. It also enables greater transparency for the user, through more detailed and more easily understandable descriptions of the purposes of data processing.  At the end of Q2 2020, TCF v1.0 will no longer operate. This is the official deadline for all registered TCF vendors and CMPs to be signed up to and operating TCF v2.0.

Support Workshops for CMPs and Vendors

In the run up to the switch over deadline, IAB Europe has been running a series of workshops to offer full support and guidance to CMPs and Vendors. The workshops commenced in January 2020 and will run to the switch over deadline.

Training 3: What actually happens when we switch over? A deep dive on the process for switching from TCF v1.1 to TCF v2.0.

On 28th January, IAB Europe & IAB Tech Lab hosted a workshop which covered all aspects of the technical implementation for TCF v2.0 and how the switch over process will work, including how the consent strings are respected. You can watch the recording here and access the presentation slides here.

Sign up to attend the Support Workshops

Please see here for details on upcoming workshops including registration links. Full details on the sessions will be provided closer to the workshop date.

• For more information about the TCF, please visit: https://iabeurope.eu/tcf
• For more information about these workshops, please email framework@iabeurope.eu