Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Data Act vs GDPR: Industry Representatives Warn of Conflicts and Call for a Level Playing Field

Lauren Wakefield
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27/04/2023
27th April 2023. Brussels, Belgium: IAB Europe, the leading European-level association for the digital advertising and marketing ecosystem, signed today […]
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IAB Europe Obtains Suspension of TCF Action Plan Implementation Due to Ongoing Proceedings

Lauren Wakefield
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15/03/2023
BRUSSELS, BELGIUM - 15 March 2023: IAB Europe confirmed today that the APD has voluntarily suspended the six-month implementation period […]
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IAB Europe Announces Results of its 2023 Brand Safety Poll

Amy Mazzola
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09/03/2023
Privacy, transparency and sustainability are now more of a challenge than brand safety 9th March 2023, Brussels: IAB Europe, the […]
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IAB Europe Seeks Court Decision on Validation Of The Action Plan as it Moves Forward With TCF Evolutions

Lauren Wakefield
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10/02/2023
BRUSSELS, BELGIUM - 10th February 2023: IAB Europe confirmed today that it has lodged a formal request for interim measures […]
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IAB Europe Announces Flagship Conference Interact 2023 Will Take Place in Madrid

Lauren Wakefield
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08/02/2023
Europe’s Greatest Digital Minds to Gather at IAB Europe’s Flagship Conference: Interact 2023 On 23-24 May in Madrid, Spain, one […]
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IAB Europe Releases New Sustainability in Digital Advertising State of Readiness Report

Lauren Wakefield
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02/02/2023
Sustainability is one of the top three challenges for digital advertising businesses   51% of digital advertising businesses don’t currently measure […]
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Blog

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Programmatic Perspectives Monthly Blog with David Bauckmann on Supply Chain Complexities

Amy Mazzola
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20/02/2024
Introducing the debut of IAB Europe’s Programmatic Trading Committee's monthly blog series! Every edition will feature a guest contribution from […]
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Our Annual Brand Safety Industry Poll is Here! Have your say and win a €200 Voucher

Amy Mazzola
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12/02/2024
It’s that time of year again. Have your say in IAB Europe’s annual brand safety poll.  Since numerous high-profile incidents […]
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Become a Fountain of Knowledge: Explore Our New Resource Hubs Today!

Lauren Wakefield
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07/02/2024
Ever wanted to find a certain resource on a specific industry topic but haven’t known where to start? Look no […]
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Key Highlights from our First Retail Media Standards for Europe Workshop

Amy Mazzola
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06/02/2024
On the 22nd and 23rd of January, representatives from 15 retailers in Europe gathered to discuss and debate various retail […]
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Join Us and Our CMO Helen Mussard at Performance Marketing World Unlocked 2024

Amy Mazzola
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24/01/2024
The time for actionable marketing gameplans is NOW. And where better to find them than at PMW Unlocked 2024? Mark […]
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Request for Proposal - TCF Vendors & CMPs Registration and Management Portal

Amy Mazzola
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23/01/2024
To further enhance our ability to manage the registrations of TCF (Transparency & Consent Framework) Vendors and Consent Management Platforms […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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