Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value

Bjorn Bojen
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25/11/2015
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]
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IAB Europe Report: How online advertising enables the digital economy of the future

Bjorn Bojen
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25/11/2015
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the […]
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New framework for transatlantic data transfers needed in wake of Schrems judgment

Bjorn Bojen
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06/10/2015
Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour” Decision, […]
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European Programmatic Market increases 70.5% to €3.65bn in 2014

Bjorn Bojen
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15/09/2015
At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in […]
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Brands get to grips with mobile, but apps need further development

Bjorn Bojen
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08/09/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Bjorn Bojen
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27/08/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Blog

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New IAB Europe Programmatic Trading Committee Chair outlines his vision

Marie-Clare Puffett
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15/11/2019
David Goddard was elected as Chair of the Programmatic Trading Committee on 14th November 2019 at the committee’s quarterly face […]
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IAB Europe Brand Safety poll

Marie-Clare Puffett
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11/11/2019
The IAB Europe Brand Advertising Committee has created a short 5 minute poll to provide insight into how brand safety […]
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TCF v2.0 – Vendor Registration now Open!

Alex Macarescu
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08/11/2019
IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the Transparency […]
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Programmatic Audio Blog series - Measurement and Supply

Alex Macarescu
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23/10/2019
Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. […]
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Network Next - A Networking Event for National IABs from Across Europe

Alex Macarescu
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17/10/2019
On the 10th & 11th October, IAB Europe hosted its second Network Next event of 2019. Exclusively for leaders of […]
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Unified ID - What are the building blocks for solutions?

Marie-Clare Puffett
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23/09/2019
Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media In my last blog post, I outlined […]
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IAB Europe
Rond-Point Robert
Schuman 11
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