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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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New IAB Europe library illustrates strategic opportunity of programmatic advertising

Bjorn Bojen
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17/02/2016
Brussels, 17 February 2016 - The Interactive Advertising Bureau Europe (IAB Europe) has launched the Library of Programmatic case studies […]
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IAB Europe Research Awards 2016 now open!

Bjorn Bojen
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15/02/2016
Get your entries in by Friday 1st April, don’t miss out! Download the entry notes and entry form to enter […]
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CNIL-Facebook: Recent developments create legal uncertainty for use of online cookies

Bjorn Bojen
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15/02/2016
IAB Europe has taken note of the CNIL asking Facebook to review its use of cookie, believing the move and similar moves to create uncertainty for thousands of other websites that make use of similar techniques.
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13.9%: The percentage of Adblock users in Romania

Bjorn Bojen
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02/02/2016
IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have conducted an extensive study in […]
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Data Protection deal is a setback for Europe's digital economy

Bjorn Bojen
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16/12/2015
The political deal struck on Europe’s future data protection law is bad news for consumers and for businesses. IAB Europe […]
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Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals

Bjorn Bojen
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09/12/2015
Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from […]
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Blog

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IAB Europe creates two new task forces to address industry opportunities and challenges

Marie-Clare Puffett
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09/01/2020
IAB Europe’s Brand Advertising Committee (BAC) has been restructured to ensure industry opportunities and challenges are adequately addressed and actioned […]
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IAB Europe Member Testimonial videos

Alex Macarescu
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18/12/2019
Hear from some of our members about why they think membership of IAB Europe is valuable and important for the […]
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IAB Europe’s Industry Committees Share their top trends for 2020

Alex Macarescu
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12/12/2019
The Programmatic Trading, Research and Brand Advertising committee members have put together their top predictions and trends for 2020. Take […]
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2020 Trends – IAB Europe Brand Advertising Committee

Alex Macarescu
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12/12/2019
IAB Europe’s Brand Advertising Committee are already looking towards the future and predicting the challenges and opportunities for 2020. From […]
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2020 Trends – IAB Europe Research Committee

Alex Macarescu
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12/12/2019
IAB Europe’s Research Committee have put together their top predictions and trends for digital research and measurement in 2020. Take […]
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2020 Trends - IAB Europe Programmatic Trading Committee

Alex Macarescu
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12/12/2019
Members of IAB Europe’s Programmatic Trading Committee have put together their top predictions and trends for 2020. From predicting a […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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