Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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Interact 2019 - date and call for papers announced!

Bjorn Bojen
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07/02/2019
Add to CalendarIAB Europe, IAB Poland and the Programme Advisory Board of Interact 2019 are pleased to invite you to […]
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Get your work recognised with a European award – IAB Europe MIXX and Research awards now open

Bjorn Bojen
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30/01/2019
Good news! The MIXX Awards Europe and the IAB Europe Research Awards are now open for entries! Enter before the […]
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Blog Series: “I’m a CMP. Am I doing it right?” #2 CMP UI/UX Requirements / Part 3

Bjorn Bojen
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29/01/2019
CMPs must adhere to TCF Policies and UI/UX requirements Last year’s enforcement decision by the CNIL against French mobile ad […]
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Member blog: The Evolution and Implementation of Header Bidding

Bjorn Bojen
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21/01/2019
It almost seems like an arms race to who is the most transparent in today’s programmatic ecosystem. What is really […]
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Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2

Helen Mussard
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14/01/2019
CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe communicated to Vendors and CMPs […]
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Blog Series: Introducing “I’m a CMP. Am I doing it right?” - IAB Europe’s new blog series to help CMPs / Part 1

Helen Mussard
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11/01/2019
Things are going well, but there are opportunities for improvement Since its release in Spring 2018, the IAB Europe Transparency […]
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