Member blog – comScore – An Inside Look at Sophisticated Invalid Traffic with Timur Yarnall
Q: What is your role at comScore? Timur: I run our Advertising Platforms and Corporate Development teams, which include comScore’s campaign […]
Read More »High stakes for European media and digital advertising as Brussels turns to ePrivacy
Last Friday I had the pleasure of speaking at the Digiday Publishing Summit Europe in Nice, France. There were a […]
Read More »Member blog - Turn - Part 1: ‘The What’ - What is a data strategy & why do you need one?
This is a three-part blog series: ‘The What’ - What is a data strategy & why do you need one? ‘The […]
Read More »Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members
At dmexco last week IAB Europe published its third annual European Programmatic market sizing report which showed that the total […]
Read More »Member blog - PulsePoint - The Shifting Programmatic Landscape in Europe
It’s no secret that Europe has established itself as a hot bed for ad tech innovation. Fuelled by the uptake […]
Read More »Member blog - Adform - Adform Helping IAB and the EU Drive Industry-Wide Brand Safety Initiatives
Programmatic advertising has become an essential component of modern marketers’ digital strategies. With its real time insights, granular targeting, effective […]
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