It’s that time of year again. Have your say in IAB Europe’s annual brand safety poll.
Since numerous high-profile incidents occurred involving ads from major brands showing up next to unsuitable content way back in 2017, brand safety and suitability became a top priority for marketers and publishers alike. We started this poll 5 years ago to see how the industry is tackling brand safety. In our annual poll, we’d like to see what progress the industry is making? What tools do you find most helpful to solve this problem? And which channels do you feel need more support to tackle brand safety? Have your say on these key questions and more in our brand safety poll, and enter for your chance to win a €200 Amazon voucher.
Share your views here on how brand safety and suitability has been tackled in 2023 and what action needs to be taken in 2024 to maintain quality environments for all campaigns.
Don’t miss out! The deadline to complete this survey is Friday 15th March, and it will take just 10 minutes to complete.
