Winners Will be Announced on 23rd May at IAB Europe’s Annual Conference Interact!
11th May, 2023, Brussels, Belgium: IAB Europe is delighted to announce the shortlist of finalists for the prestigious MIXX Awards Europe and IAB Europe Research Awards 2023. The annual award competitions showcase the very best of digital advertising from across Europe. Winners of the awards are renowned in the industry for delivering some of the best impactful and innovative work that Europe has ever seen!
Celebrating and sharing the very latest innovations in digital advertising research and campaign development is a key IAB Europe objective and we would like to thank everyone who took the time to enter.
IAB Europe would like to thank all of the jury of experts from across the digital advertising and research industry who dedicated hours of their time to reviewing and discussing all entries. This year’s jury includes experts from Bloomberg Media, Visa, Publicis Groupe, TikTok, The Good Loop, PHD, Samsung Ads, Freewheel and DoubleVerify, across more than ten European countries.
Winners Announced at IAB Europe’s Flagship Event ‘Interact’ on 23rd May!
The winners will be announced at IAB Europe’s Interact event on the 23rd May. This annual flagship event is a must-attend for the digital advertising and marketing industry. In partnership with IAB Spain, IAB Europe will be hosting two days of unmissable keynote speeches, panel discussions, and networking opportunities. 2023 will be the year of action for the industry. With a central theme of ‘Innovation, Sustainability & Growth,’ the event will cover a wide range of topics as the industry looks to become privacy first, tackle sustainability, and drive growth through innovation in the digital advertising industry.
To celebrate the shortlisted campaigns and announce the winners, a gala dinner is hosted on the evening of day 1 of the event. Tickets are available to attend just the gala dinner or a ticket can be bought to attend both the event and dinner. For more information on the agenda please visit IAB Europe’s website here - https://iabeurope.eu/interact/.
Secure your tickets here
MIXX AWARDS SHORTLISTS
Brand Advertising Campaign
HORNBACH - Letter Theft by MEDIAPLUS GERMANY
#HairHasNoGender by Pantene by Publicis Groupe / Starcom Greece
HORNBACH - Garden on the run by MEDIAPLUS GERMANY
The Goatiful Launch of Kozel in Romania by Cheil Centrade
Vodafone 23 April 5G Stadium Concert by Carat
The Bear Right Tax Initiative by TheNEW
Branded Content
HORNBACH - Letter Theft by MEDIAPLUS GERMANY
#22EpicNights by Cheil Centrade
ZDF - The Terra X Elevator Quiz by MEDIAPLUS GERMANY
WHOOPing Ireland into Shape by Spark Foundry
HORNBACH - Garden on the run by MEDIAPLUS GERMANY
April 23rd Children's Day 5G Technology by VMLY&R Istanbul
Campaign Effectiveness
Bookvertising by Saatchi Creative Hub Bucharest
Newton Action Alliance / #NotComingHome by MEDIAPLUS GERMANY | SERVICEPLAN
WHOOPing Ireland into Shape by Spark Foundry
Vodafone Freezone TikTok Launch by Vodafone Turkey
InstaGrand #Justenjoy, IT'S GOOD by Pom Pom Communications
Connected TV Advertising
Grundig Eco-Anxiety Campaign by Ingage Media
Reaching Light TV Viewers on CTV by Core
Rise to the Vacation by Samsung Ads
Digital Audio Advertising
Taking Action with Voice Technology for MSC Cruises by Xaxis and Say It Now
Thirst for Data by MEDIAPLUS GERMANY
Warm Good Night Stories by Noble Graphics
Digital OOH Advertising
The Neverending Chase by Havas Media & Havas Italy
OMNICHANNEL EXPERIENCE by VODAFONE TÜRKİYE
Direct Response/Lead Generation Campaign
Drive Yourself Healthy by Sanofi, PHD Poland, Publicis Groupe
Playing with the Snake by Havas Play
Audi Attention Optimization for Performance by EssenceMediacom Switzerland
Ecommerce
Ice Cream Now by Unilever & Mindshare Poland
From Worrying to Peaking at the End by Fingerspitz
Effective Use of Data
Warsteiner - Thirst for Data by MEDIAPLUS GERMANY
meridol Turkey - Co-Pilot beat human intelligence! by GroupM Nexus Turkey
Ice Cream Now by Unilever & Mindshare Poland
Making Race For Life Unmissable by GroupM Nexus
Audi Attention Optimization for Performance by EssenceMediacom Switzerland
Xaxis transforms media and data into outcomes for Mars by EssenceMediacom Greece
Influencer Marketing
Xbox – Equality Controller by MEDIAPLUS GERMANY | SERVICEPLAN
Domino's Effect by Arena Media Spain
Grand Job Experience by v8 &
HORNBACH - Letter Theft by MEDIAPLUS GERMANY
Playing with the Snake by Havas Play
In-Gaming
Adopt a Mod by Havas Play
Grand Job Experience by v8 & Kaufland Romania
ING CITY IN ROBLOX by GONG
Privacy Protectors by Twitch
Olips Gaming by Wavemaker
Integrated Advertising
Drive Yourself Healthy by Sanofi, PHD Poland, Publicis Groupe
ZDF - The Terra X Elevator Quiz by MEDIAPLUS GERMANY
Vodafone - April 23rd Children's Day 5G Technology by VMLY&R Istanbul
#HairHasNoGender by Pantene by Publicis Groupe / Starcom Greece
Vote for tomorrow by together& advertising agency
Native Advertising
Volkswagen and PHD agency take Petal Ads for a test drive to deliver innovative native ad campaigns by Petal Ads
Non-Profit/Corporate Social Responsibility
The Bear Right Tax Initiative by TheNEW
Xbox – Equality Controller by MEDIAPLUS GERMANY | SERVICEPLAN
Vodafone - Every 11 Minutes by VMLY&R Istanbul
Newton Action Alliance / #NotComingHome by MEDIAPLUS GERMANY | SERVICEPLAN
Banvit - It is okay just as long as there is equality in life by MullenLowe Istanbul
Turkey's first EyeBrand period tracker app Periosfer by Essencemediacom Turkey
Product Innovation
Grand Job Experience by v8
NAverse by Havas Play
Visibility for real by Toyota, GroupM Nexus (Xaxis The&Partnership, Acceleration) and Tobii
Grand Single Origin by Pom Pom Communications
Grand Vesela by Pom Pom Communications
Olips Gaming by Wavemaker Turkey
[NEW] Retail Media
Vodafone Metaverse Store by VMLY&R Istanbul
Search Advertising
Reinventing Search Strategy: How Samsung Smart TVs Utilized Video, Retailer, and Social Search to Drive Revenue Growth by Starcom Romania
Fingerspitz & Cortina – Brand term advertising on Google... do or don't? by Fingerspitz
Social Media
Bookvertising by Saatchi Creative Hub Bucharest
HORNBACH - Letter Theft by MEDIAPLUS GERMANY
Newton Action Alliance / #NotComingHome by MEDIAPLUS GERMANY | SERVICEPLAN
On Romanian's Mother Tongue by v8 & Kaufland
Yuki Saaki by Saatchi Creative Hub Bucharest
[NEW] Sustainability Campaign
Grundig Eco-Anxiety Campaign by Ingage Media
Irish Life Responsible Pensions by Zenith, part of Core
IKEA - naturally sustainable! by EssenceMediacom Switzerland
Aqua Allegoria October 2022 by Guerlain & IMPACT+
FINISH - WATER IS IN OUR HANDS by VALUECOM
Video Advertising
The Bear Right Tax Initiative by TheNEW
HORNBACH - Garden on the run by MEDIAPLUS GERMANY
Vodafone - April 23rd Children's Day 5G Technology by VMLY&R Istanbul
Colorful words feat. VALMAR by Lounge Group
On Romanian's Mother Tongue by v8 & Kaufland
Virtual and Augmented Reality or other new technologies
NAverse by Havas Play
Vodafone - April 23rd Children's Day 5G Technology by VMLY&R Istanbul
The Neverending Chase by Havas Media & Havas Italy
Olips Gaming by Wavemaker
YSL Lash Clash AR Experience by Tempo OMD Hellas
RESEARCH AWARDS SHORTLIST
Audience Measurement
Total Video Audience by Nielsen
Brand Advertising Effectiveness
‘The impact of live optimisations on improving attention metrics and outcomes for Heinz Zero’ by Teads
Capitalising on inspiration: Unlocking a ski resort’s potential through emotional understanding by Wunderman Thompson
Consumer Attitudes and Behaviour
Kantar’s Media Reactions 2022: Which ad platforms do people prefer? By Kantar
Your Online Voices: Your Voice, Your Choice by EDAA - European Interactive Digital Advertising Alliance
DoubleVerify: Four Fundamental Shifts in Advertising and Media Report by DoubleVerify
Cross-Media Measurement
Qreach; our brand new KPI that minimizes contact pollution and optimizes towards impactful reach by Wavemaker/GroupM
Total Video Audience by Nielsen
Data Effectiveness
Samsung Ads Enhanced Addressable CTV Targeting by Kantar Media
Digital Advertising and Marketing Industry Insights
ISBA & PwC Programmatic Study II by PwC
Collaborating with 41 parties provides the entire industry with crucial insights about awareness impact by GroupM
DoubleVerify: Four Fundamental Shifts in Advertising and Media Report by DoubleVerify
Samsung Rips The Lid Off TV Measurement With Behind The Screens Series by Samsung Ads
Research Innovation
ISBA & PwC Programmatic Study II by PwC
‘The impact of live optimisations on improving attention metrics and outcomes for Heinz Zero’ by Teads
PHD Viewermatch by PHD UK
[NEW] Sustainability Measurement
Advanced tech solution to reduce digital advertising environmental impact by IMPACT+
[NEW] OUTSTANDING CONTRIBUTION AWARD SHORTLIST
Laura Wade, Global Head of Sustainability Strategy, EssenceMediacom
Lyndon M, Marketing Manager, EMEA, DoubleVerify
David Bauckmann, CTO, Impression Media s.r.o
Michal Buszko, Advanced Measurement Manager, Nielsen
Ferran Voltás, EMEA Programmatic Sales Manager at Samsung Ads
