Interactive Advertising Bureau

News

New IAB Europe library illustrates strategic opportunity of programmatic advertising

Bjorn Bojen
|
17/02/2016
Brussels, 17 February 2016 - The Interactive Advertising Bureau Europe (IAB Europe) has launched the Library of Programmatic case studies […]

IAB Europe Research Awards 2016 now open!

Bjorn Bojen
|
15/02/2016
Get your entries in by Friday 1st April, don’t miss out! Download the entry notes and entry form to enter […]

CNIL-Facebook: Recent developments create legal uncertainty for use of online cookies

Bjorn Bojen
|
15/02/2016
IAB Europe has taken note of the CNIL asking Facebook to review its use of cookie, believing the move and similar moves to create uncertainty for thousands of other websites that make use of similar techniques.

13.9%: The percentage of Adblock users in Romania

Bjorn Bojen
|
02/02/2016
IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have conducted an extensive study in […]

Data Protection deal is a setback for Europe's digital economy

Bjorn Bojen
|
16/12/2015
The political deal struck on Europe’s future data protection law is bad news for consumers and for businesses. IAB Europe […]

Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals

Bjorn Bojen
|
09/12/2015
Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from […]

Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value

Bjorn Bojen
|
25/11/2015
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]

IAB Europe Report: How online advertising enables the digital economy of the future

Bjorn Bojen
|
25/11/2015
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the […]

New framework for transatlantic data transfers needed in wake of Schrems judgment

Bjorn Bojen
|
06/10/2015
Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour” Decision, […]
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