Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
Amy MazzolaCommerce media has undoubtedly been one of the most eagerly discussed emerging sectors in the advertising industry over the last year. Global and local brands are keenly exploring how to advertise through the channel. With the deprecation of third-party cookies on the horizon, commerce media also offers advertisers a data-driven alternative to other digital channels. By establishing secure data partnerships with retailers, advertisers can achieve the precision of cookie-based targeting and benefit from consistent processes and standardised reporting metrics, both of which are crucial to keeping up with a changing landscape.
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Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]
