Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
Amy MazzolaThe era of relying on traditional third-party cookies is coming to a close. By the end of 2024, leading platforms will bid farewell to these conventional tools, reshaping the digital marketing landscape. This shift will impact how businesses identify their target audience, deliver advertisements, and gauge the effectiveness of their online campaigns. As the deadline for third-party cookies approaches, we dove into how companies from across the ecosystem are gearing up for this transformation and how TikTok can provide the solutions marketers need to thrive in this evolving landscape.
Watch below for a candid discussion and audience Q&A on the past, present and future of data connections, and learn how your business can prepare for the changes to come.
Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]
IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]
