Privacy by Design: Exceeding Customer Expectations - IPSOS and Google

Mar 30,2022

Georgia Cook

KnowledgeHubReport

It’s easy to assume there’s an inherent conflict between privacy and ad performance. But when Google commissioned Ipsos to interview more than 7,000 people across Europe about their data concerns, that’s not what we found. Discover the three principles brands should adopt to help ensure their marketing is both privacy-safe and effective.

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