Interactive Advertising Bureau

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2024 Trends in the Programmatic Ecosystem

Amy Mazzola
|
14/12/2023
What will 2024 have in store for the programmatic industry? What buzzwords will pop up at every conference and industry […]

2024 Trends From IAB Europe's Brand Advertising Committee

Amy Mazzola
|
14/12/2023
Audio, Retail Media, CTV, DOOH... Where will brands invest in 2024, and what developments will be made in these channels […]

Developing A Retail Media Value Proposition: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
|
12/12/2023
Retail Media is transforming the digital advertising ecosystem. At the same time, it is transforming many retail businesses and how […]

Guest Member Blog Post with DoubleVerify  - Artificial Intelligence, Human Centricity and Effective Programmatic Optimisation

Amy Mazzola
|
07/12/2023
In this week’s guest member blog post, we caught up with Wayne Tassie, Group Director, Integrated Solutions EMEA at DoubleVerify. […]

Have Your Say in Our Latest Surveys! From Sustainability and AI to the Post Third-Party Cookie Era, Your Input Matters

Lauren Wakefield
|
07/12/2023
At IAB Europe, we love research and with our extensive experience of undertaking industry attitude and benchmarking studies on a […]

Be Merry & Bright and Full of Insight. Don’t Miss Our Final Events for 2023

Lauren Wakefield
|
07/12/2023
December may be in full swing with the end of the year in sight, but we still have a few […]

Your Input Matters: Participate in Our 2023 State of Readiness - Sustainability in Digital Advertising Survey Today

Lauren Wakefield
|
30/11/2023
We’re thrilled to announce that the 2023 State of Readiness - Sustainability in Digital Advertising survey is now open! We […]

We Need Your Insight: Industry Readiness for Third-Party Cookie Deprecation Survey

Amy Mazzola
|
29/11/2023
How ready is the digital advertising industry for a post-third-party cookie world? Share your insights and expertise in our survey […]

Exploring Retail Media Measurement: A Q&A with Our Retail Media Committee Experts 

Amy Mazzola
|
22/11/2023
Retail Media is transforming the digital advertising ecosystem and how brands invest in it. In a recent IAB Europe survey, […]
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