[Case Study] ID5 Enables Telefónica to Optimise Identity Strategy and Reduce CPA by 54%

Jul 04,2023

Lauren Wakefield

IdentityKnowledgeHub

ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group, enabled multinational telecommunications company, Telefónica, to reach audiences in cookieless environments and reduce CPA by 54% through ID5’s next-generation universal identifier.

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[Case Study] ID5 Enables Telefónica to Optimise Identity Strategy and Reduce CPA by 54%

Shape the future of digital marketing & advertising

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