Interactive Advertising Bureau
post thumbnail

PubMatic’s The Evolution of Commerce Media in Europe Report

Jan 26,2023
Amy Mazzola
KnowledgeHub

PubMatic have produced the new Insights & Attitudes report, in association with ExchangeWire, “The Evolution of Commerce Media in Europe”. The study looks into how sellers of goods and services within Europe are interacting with commerce media, the core drivers and barriers to increasing commerce media investment, and how retailers are working with technology partners to capitalise on opportunities within the sector.

Click here to download the full report.

Related posts

IAB Europe AdEx Benchmark Report 2023

Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]

Read More
[Watch on Demand]  IAB Europe’s Ad Fraud in Digital Advertising Webinar

In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]

Read More
IAB Spain's Social Networking 2024 Study

IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]

Read More
1 2 3 84
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram