With increasing economic uncertainty in 2023 and beyond, brands must ensure advertising spend is driving strong ROI. Brands will increasingly favour technologies which offer business outcomes - and the ability to measure performance more accurately than ever before. Join the DoubleVerify team in Madrid to discuss the latest trends and disruptions, and how they're impacting the industry. We'll delve into our latest consumer insights, with thoughts on how to navigate the year ahead.
Panel Discussion: How Quality and Performance Drive ROI:
Listen to DV and Industry Leaders discuss How Media Quality and Performance Drive Advertising ROI. Our panel of experts will explore:
- The importance of establishing a strong foundation of media quality
- The current state of media quality in the region and what this means for advertisers
- How you can adopt a more mature verification strategy to navigate the challenges of today’s digital ecosystem and drive ROI
- What the future of measurement looks like and how quality is a stepping stone to media performance
Meet our Speakers:
- Johanna Wahlroos, VP, Global Client Strategy, DoubleVerify
- Valentina Giolo, Business Director, DoubleVerify
- Laetitia Zinetti, RVP, Southern Europe, DoubleVerify
- Nick Reid, SVP & Managing Director, EMEA, DoubleVerify
- Borja Berzosa, Team Leader Digital Strategy, Vodafone
- Oscar F. Rodriguez, Managing Director, Xaxis
- Aritz Reyes Lozano, Business Managing Director, Havas Media Group Spain
