Virtual CTV Day

25th October | 12:00 CET – Register here

The Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV).

Agenda

12:00 - 12:05 - Welcome & Introduction 

12:05 - 12:25 - Fireside Chat - The CTV Landscape 

• Daniel Knapp, Chief Economist, IAB Europe

12:25 - 12:55 - Panel Discussion with Audience Q&A - What Can We Expect from CTV in 2023

We are now entering a new Advanced TV universe characterised by new digital-like capabilities offered by the TV ecosystem. The rise of connected devices exacerbates the fusion of formerly distinct media, distribution and business models by bringing digitally native video to the big screen in the living room. How will these advances shape the CTV ecosystem over the next 12-18 months?

Will Jones, VP Partnerships, MediaMath will moderate this session and will be joined by:

• Austin Scott, Head of Video Market Development, Xandr
• Jaidev Kakar, Director of Advertiser Solutions for CTV and OTT, EMEA, PubMatic
• Chris Kleinschmidt, Head of EU Platform Sales, Samsung Ads
• Helen Quaid, Product Director, Finecast

12:55 - 13:25 - Panel Discussion with Audience Q&A - Programmatic CTV in Europe 

There has been great interest from broadcasters and buyers alike in finding new ways to enable more programmatic execution of advanced TV. The panel will discuss the current capability of programmatic and CTV, share best practices, and discuss how this unique ecosystem will continue to evolve in Europe.

Sarah Botherway, Director, Partner Development, Index Exchange will moderate this session and will be joined by:

• Gregor Fellner, Business Development Director, DACH, Rakuten Advertising
• Sarah Gaudszun, Director, Platform Business, Springserve
• Tanno Krauss, Snr Director, Demand Sales DACH & DSP EMEA, AudienceXpress

• Nilesh Dhawale, Director of Product, CTV, Verve Group

13:25 - 13:35 - Keynote: Latest Measurement Standards and Initiatives for CTV

• Oliver Von Wersch, Partner, nxt statists & Consulting for IAB Tech Lab

13:35 - 14:00 - Panel Discussion with Audience Q&A - Consent and CTV

Paul Gubbins, VP, CTV Strategy, Publica will moderate this panel and will be joined by:

• Bally Lotay, Senior Solution Engineer, OneTrust
• Josephine Fenwicke, Director of Client Services, UK/IE, SourcePoint
• Christian Carlsson, Head of Solutions and Platform at LiveRamp

If you are interested in sponsorship opportunities at this event, please contact Lauren Wakefield – wakefield@iabeurope.eu or Marie-Clare Puffett – puffett@iabeurope.eu

Speakers

Daniel Knapp, Chief Economist, IAB Europe

Will Jones, VP Partnerships, MediaMath

Jaidev Kakar, Director of Advertiser Solutions for CTV, and OTT, EMEA, PubMatic

Helen Quaid, Product Director, Finecast 

Chris Kleinschmidt, Head of EU Platform Sales, Samsung Ads

Austin Scott, Head of Video Market Development, EMEA, Xandr

Sarah Gaudszun, Director, Platform Business, Springserve

Gregor Fellner, Business Development Director, DACH, Rakuten Advertising

Tanno Krauss, Snr Director, Demand Sales DACH & DSP EMEA, AudienceXpress

Sarah Botherway, Director, Partner Development, Index Exchange

Nilesh Dhawale, Director of Product, CTV, Verve Group

Oliver von Werch, Partner, nxt statists & Consulting for IAB Tech Lab

Paul Gubbins, VP CTV Strategy, Publica

Bally Lotay, Senior Solution Engineer, OneTrust

Christian Carlsson, Head of Solutions and Platform, LiveRamp

Josephine Fenwicke, Director of Client Services, UK/IE, Sourcepoint