Virtual Programmatic Day - H2 2022

9th November | 14:15 CET 

The Virtual Programmatic Day (VPD) brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.

If you would like to join this free virtual event register here!

Agenda (CET)

14:15 - 14:20 - Welcome & Introduction

14:20 - 14:40 - Keynote: The European Programmatic Advertising Landscape & Attitudes Towards Programmatic Advertising

• Nick Welch, Head of Programmatic, EMEA, IAS & Chair of IAB Europe's Programmatic Trading Committee

14:40 - 15:10 - Panel Discussion with Audience Q&A: The European Programmatic Advertising Landscape

Following an overview of the key trends, drivers and challenges, this panel will dive into the latest on the Programmatic Advertising landscape in Europe. The panel will discuss how the industry is coming together to overcome the key barriers to investment and what the key opportunities are.

This panel will be moderated by Nick Welch, Head of Programmatic, EMEA, IAS & Chair of IAB Europe's Programmatic Trading Committee who will be joined by:

• Ben Geach, Consulting Lead gTech Professional Services, Google
• Ferran Marti Voltas, Programmatic Sales Manager, EMEA, Samsung Ads
• Anne-Sophie Zeller, Publisher Business Development Director, Adform

15:10 - 15:40 - Panel Discussion with Audience Q&A: Programmatic Without Cookies

This panel will dive into different stakeholders' views on programmatic outcomes and the challenges faced with going into a cookieless world. It will discuss the metrics that are being worked towards and how else we can educate on different metrics in our industry.

This panel will be moderated by Travis Clinger, SVP, Addressability and Ecosystem, LiveRamp, who will be joined by:

• Joanna Burton, Chief Strategy Officer, ID5
• Phil Tolliday, VP, Marketing Science, EMEA, Xaxis
• Amina Begum, Director Solutions Consulting, Xandr
• Michelle Lynn, Global Head, Data Science & Insight, Bloomberg Media

15:40 - 16:10 - Panel Discussion with Audience Q&A: Diversity & Inclusion: How can we help each other be more diverse and progress the conversation

This panel will address how we can demand and drive more diversity and inclusion in the European digital advertising industry. It will dive into how are we doing today and what can we do to support each other to continue to improve.

This panel will be moderated by Maya Tank, Client Partner, DoubleVerify who will be joined by:

• Rachel Scheel, SVP DEI & Sustainability, Criteo
• Ravleen Beeston, Regional Vice President, Microsoft Advertising UK
• Nicola Spooner, Senior Director EMEA Ad Solutions, PubMatic
• Sabah Rhodes, Strategic Enterprise Account Director, IAS

16:10 - 16:40 - Panel Discussion with Audience Q&A - Tackling 2023 - The Big Themes Coming Up

This panel will explore the big industry trends we need to be familiar with and the themes that we should be focusing on as we enter 2023 and beyond.

This panel will be moderated by Andrew Hayward-Wright, Group Commercial Director Strategic Partnerships, SeenThis and Programmatic & Sustainability Advisor, IAB Europe who will be joined by:

• Sara Vincent, Managing Director, UK & IE, Index Exchange
• Maria Ramiro, WEU Head of Huawei Ads Business Development, Huawei Ads
• Jay Kingsley-Brooks, Global Head of Programmatic, OneFootball
• Zuzanna Gierlinska, Managing Director, UK, Xaxis

16:40 - 16:45 - Thanks & Close

If you are interested in sponsorship opportunities for this event, please contact Lauren Wakefield - wakefield@iabeurope.eu or Marie-Clare Puffett - puffett@iabeurope.eu

Speakers

Nick Welch, Head of Programmatic, EMEA, IAS & Chair of IAB Europe's Programmatic Trading Committee

Ben Geach, Consulting Lead gTech Professional Services, Google

Ferran Marti Voltas, Programmatic Sales Manager, EMEA, Samsung Ads

Anne-Sophie Zeller, Publisher Business Development, Adform 

Travis Clinger, SVP, Addressability and Ecosystem, LiveRamp 

Joanna Burton, Chief Strategy Officer, ID5 

Amina Begum, Director Solutions Consulting, Xandr

Phil Tolliday, VP, Marketing Science, EMEA, Xaxis

Michelle Lynn, Global Head, Data Science & Insight, Bloomberg Media

Maya Tank, Client Partner, DoubleVerify

Rachel Scheel, SVP DEI & Sustainability, Criteo  

Ravleen Beeston, Regional Vice President, Microsoft Advertising UK

Nicola Spooner, Senior Director EMEA Ad Solutions, PubMatic

Sabah Rhodes, Strategic Enterprise Account Director, IAS

Andrew Hayward-Wright, Group Commercial Director Strategic Partnerships, SeenThis & Programmatic & Sustainability Advisor, IAB Europe

Sara Vincent, Managing director, UK & IE, Index Exchange

Maria Ramiro, WEU Head of Huawei Ads Business Development, Huawei Ads

Jay Kingsley-Brooks, Global Head of Programmatic, OneFootball

Zuzanna Gierlinska, Managing Director, UK, Xaxis