13th July | 15:00 CET | Register now
The first webinar in the exclusive IAB Europe webinar series: 2022 MIXX Award Winners
Join this webinar to dive deeper into the campaign that won Gold in the In-Gaming category of the 2022 MIXX Award Europe. Gameset and Erbud will provide details of their successful in-gaming recruitment campaign. This was the first metaverse employer branding campaign in Poland and probably Europe. By bridging the gap between offline and online worlds, ERBUD and Gameset created a virtual space replicating ERBUD’s flagship project – revitalized Hala Koszyki in Warsaw, the most important social hotspot in Warsaw. This novel idea of a construction company entering esports and gaming influenced the image of ERBUD and brought real benefits – over 11 candidates competed for a single internship position, which was a record-breaking number and a fourfold increase compared to 2020.
Meet the Speakers
Marcin Kasprzak, Head of PR & Marketing in Erbud Group
Erbud Group is the biggest independent building company in Poland, present in 6 European markets. Marcin has successfully carried out the image transformation of the company, which is confirmed by, among others, awards for campaigns – he won 2 golden Golden Clips, Silver and Bronze in MIXX Awards Poland and the Gold in MIXX Awards Europe. Previously, he spent almost 12 years in the media, as a journalist in such magazines as ‘Playboy’, ‘Esquire’, ‘Classic Auto’, for 4 years he was the editor-in-chief of ‘Logo’, one of the leading lifestyle magazines for men in Poland. He became one at the age of 27, as one of the youngest editors-in-chief on the market. A fan of travel and Korean cuisine.
Anna Rezner, Client Service Director of Gameset & LifeTube
Anna is leading teams creating and executing gaming marketing campaigns for both endemic and non-endemic clients. Anna has 12 years of experience in the marketing industry and has worked with brands such as Google, Play, Red Bull MOBILE, Energizer and more.
Host: Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes, IAB Europe
Marie-Clare supports IAB Europe's industry services, projects events and outputs within the programmatic, brand advertising and research work streams. She also looks after marketing, PR and events.
