Tuesday 6th July | 12:00 CET - Register here to secure your free place!
The Digital Audio Day will bring together the shapers, creators, and noisemakers of digital audio advertising! Through a series of panel discussions and keynote speeches, you will be able to learn about this new digital channel which is captivating both consumers and brands.
Topics on the agenda include the audio landscape, programmatic audio, and podcast trends you won't want to miss.
Event Agenda
Time Zone CET
12:00 - Welcome
12:05 - 12:25 - The Audio Landscape in 2021 and Beyond - Keynote by IAB Europe's Chief Economist Daniel Knapp
12:25 - 13:00 - Panel Discussion: The Audio Landscape
Following on from Daniel’s presentation, this panel will discuss how the audio market has evolved over the last year, highlighting the latest investment figures and developments in the market. They will share their thoughts on what this means going forward to help scale the audio advertising opportunity.
The panel will be moderated by Catherine Cribbin, Member Services Manager, IAB UK, who will be joined by:
13:00 - 13:15 - Keynote: Measuring the Audio Moment - Moomal Shaikh, Senior Product Manager, Oracle Advertising
Audio is on the rise (ask yourself- how many podcasts are recommended to you on a weekly basis?) but there’s still work to be done to measure IVT, brand safety, and overall performance on audio channels. Tune into this keynote to hear Moomal Shaikh break down the state of audio measurement today, and where it’s going. This session will help you to navigate the nuances of this highly trusted medium, understand industry standards, get the latest listener metrics, and prepare for future frameworks.
13:15 - 13:30 - Keynote: Unleashing the Value of Programmatic Audio - Benjamin Masse, Global Managing Director, Strategy & Market Development, Triton Digital
Online audio is blossoming around the world through a wealth of new content, new formats, and new experiences. In this educational and thought-provoking session, Triton Digital’s Benjamin Masse will present both strategy and best practices for the programmatic monetisation of online audio. From trends across Europe and as compared to the rest of the world, this session will provide you with helpful information on how best to optimise your yield, and keep your audio inventory in the spotlight in an increasingly competitive landscape.
13:30 - 13:45 - Keynote: Great Talkers. Even Better Listeners - Lee Thompson, Strategy Director, AudioOne
In his talk, Lee will explore Irish people’s relationship with digital audio. Based on findings from the most recent wave of IAB Ireland’s Digital Audio Consumption & Behaviour research we will lift the lid on our love affair with Audio and explain how, in the space of a few short years, digital audio has become a media planning favourite.
13:45 - 14:00 - Keynote: Top 10 Podcast Trends in 10 Minutes - Adam Bowie, Business Development Manager, BBC World Service
Everything you need to know about the fast-moving podcast marketplace, examining the latest trends and numbers. This session will challenge some preconceptions and provide you with insight and background into a continually evolving digital audio space, including the impact of social audio, subscriptions, and exclusivity.
14:00 - 14:15 - Keynote: Update on Digital Audio Global Technology Standards - Where We Stand, and Where We Go - Oliver von Wersch, Founder & CEO, vonwerchpartner, consulting for IAB Tech Lab
The presentation will give an overview of the current state of IAB Tech Lab's Digital Audio Standards, and provide insights into planned developments in 2021.
