Interactive Advertising Bureau

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June 7, 2015
IAB Europe, AppNexus and WARC Research: Why and how ‘programmatic’ is emerging as key to real-time marketing success

Conducted among more than 600 respondents from agencies, publishers and marketing departments across Europe in April and May 2014, this […]

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June 7, 2015
IAB Europe 2015 Research Award Winners

The IAB Europe Research Awards awards recognise and celebrate the contribution made to the development of the industry by innovative […]

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June 5, 2015
DISE-Manifesto: 10 Steps to unlock Europe’s digital economy

In partnership with IAB Europe, the Digital Innovation Showcase Europe (DISE) network brings together 44 innovative European digital players that […]

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May 20, 2015
First results of AdEx Benchmark 2014 presented at Interact

European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth 2014, a very positive year […]

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May 20, 2015
IAB Europe 2015 Research Awards winners

The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Berlin […]

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May 6, 2015
Shortlist of finalists announced for IAB Europe’s Research Awards 2015

Brussels, 7 May 2015 - IAB Europe is delighted to announce the shortlist of finalists for its 2015 Research Awards. […]

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May 4, 2015
Ensuring Europe's future data protection regime is aligned to a bold Digital Single Market strategy

The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European Commission’s Communication on a Digital […]

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May 4, 2015
IAB Europe launches Mobile Brand Builders

The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to […]

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May 4, 2015
IAB Europe Mobile Brand Builders

IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer a new branding environment to […]

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April 26, 2015
Digital advertising, a key driver for Europe’s digital economy

Advertising is essential to the success of the European digital market. It has a key role in helping fund digital […]

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April 22, 2015
IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]

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April 22, 2015
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs

This blueprint outlines IAB Europe's goals and recommended actions for online audience measurement and ad effectiveness metrics and KPIs This […]

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IAB Europe
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