Interactive Advertising Bureau

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September 15, 2015
European Programmatic Market increases 70.5% to €3.65bn in 2014

At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in […]

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September 8, 2015
Brands get to grips with mobile, but apps need further development

Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]

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September 7, 2015
IAB Europe Report: European Advertiser Mobile Audit Report

More than 600 advertiser sites were audited in the first European Advertiser Mobile Audit to highlight the uptake of mobile […]

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September 7, 2015
IAB Europe Report: The Smart Shopper Snapshot

This new report from IAB Europe on shopping trends across Europe reveals: How Europeans find out about products and their research […]

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September 7, 2015
IAB Europe Report: European Programmatic Market Sizing 2014

The 2014 report reveals that the European programmatic market increased 70.5% to €3.65bn. For the first time programmatic mobile and […]

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August 27, 2015
Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]

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August 12, 2015
IAB Report: Global Mobile Advertising Revenue 2014

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology have revealed that global mobile advertising revenue […]

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August 8, 2015
Programmatic display advertising set to rise in Europe

 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase […]

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August 7, 2015
IAB Europe Report: Attitudes towards Programmatic Advertising

More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of […]

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July 14, 2015
IAB Europe White Paper: Road to Programmatic

The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies and publishers formulate their programmatic […]

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July 7, 2015
Boston Consulting Group Report: The Programmatic Path to Profit for Publishers

New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the fast-growing programmatic opportunity benefit from […]

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July 1, 2015
Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the […]

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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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