Interactive Advertising Bureau

Retail Media Committee

Retail Media Committee

The Retail Media Committee is a multi-stakeholder group that aims to increase understanding of the retail media advertising ecosystem, enable cross-stakeholder initiatives and develop standards, particularly in the area of metrics and measurement, so that retail media advertising in Europe can thrive.

2024 Priorities include:

  • Industry Education and Definitions - 101 Guide updates & educational content, including a Guide to Omnichannel Retail Media
  • Standardisation & Guidelines - Measurement standards for Retail Media
  • Market Intelligence - Regular market sizing updates, capability mapping and usage reporting
  • Thought-Leadership & Networking - Great Debate Retail Media Event & monthly Retailer showcasing sessions

Chair & Vice-Chair:

  • Chair: Jason Wescott, Global Head of Commerce Solutions, GroupM Nexus
  • Vice-Chair: Patricia Grundmann, Chairwoman of Retail Media Circle, Bundesverband Digitale Wirtschaft (BVDW) e.V. and Vice President Media & Retail Media, Managing Director OBI First Media Group

Interested in joining the Retail Media Committee?

For more information on the Retail Media Committee please contact:
Marie-Clare Puffett -

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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