The Retail Media Committee is a multi-stakeholder group that aims to increase understanding of the retail media advertising ecosystem, enable cross-stakeholder initiatives and develop standards, particularly in the area of metrics and measurement, so that retail media advertising in Europe can thrive.
2024 Priorities include:
- Industry Education and Definitions - 101 Guide updates & educational content, including a Guide to Omnichannel Retail Media
- Standardisation & Guidelines - Measurement standards for Retail Media
- Market Intelligence - Regular market sizing updates, capability mapping and usage reporting
- Thought-Leadership & Networking - Great Debate Retail Media Event & monthly Retailer showcasing sessions
Chair & Vice-Chair:
- Chair: Jason Wescott, Global Head of Commerce Solutions, GroupM Nexus
- Vice-Chair: Patricia Grundmann, Chairwoman of Retail Media Circle, Bundesverband Digitale Wirtschaft (BVDW) e.V. and Vice President Media & Retail Media, Managing Director OBI First Media Group
Interested in joining the Retail Media Committee?
For more information on the Retail Media Committee please contact:
Marie-Clare Puffett - puffett@iabeurope.eu