With over 20 years of media experience, Eddie has worked across a wide range of clients and categories at a national, regional & global level. Starting his career within research at Leo Burnett, he moved into a trading role and was UK Buying Director for all media in the UK. After moving into a regional investment role for P&G, he became investment director for global network clients before moving to his current role of Managing Partner for Value Management within Publicis Media Exchange. In addition to business development responsibilities, his current experience sees him linking the strategic insights and approach of Publicis Media’s agency brands to quantifiable media and business value for clients. Outside of work, Eddie lives his life through the eyes of 2 two daughters and the footballing skills of his son (a fellow long-suffering Newcastle United fan).

I was born in Athens and I am the Digital Director of UM Greece since 2011. Before UM, my previous experience has many multinational agencies like Ogilvy, Saatch&Saatchi and Nielsen designing and implementing digital strategies for both local and international brands.


I always was a techy. When this came to business was the best opportunity to build long term, exciting relationships between brands and audiences within digital ecosystem. I had the chance to design digital strategy for a wide array of multinational (American Express,
Carlsberg Group, J&J, Reckitt Benckiser, Mattel, Brown Forman etc.) and local accounts (BCA, Olympos etc.) including retail accounts (Carrefour).


Member of the Committee of IAB Greece, Greek representative in IAB Europe and member of the jury committee for all big, local or global, awards.

Angel Iskrev is creative director at proof. (an independent creative agency based in Sofia Bulgaria, part of By The Network). He has more than 12 years of experience in advertising. His work for brands such as Telenor Hungary&Bulgaria, Carlsberg Bulgaria, Lidl Bulgaria, fritz-kola, TELUS International Europe,
four paws, and many more, has received more than 250 awards at national and international festivals. 

He co-created proof. at the end of 2018. The agency went to won digital agency of the year at IAB MiXX Awards 2018, 2020 & 2021 & 2022 proof. won creative agency of the year in 2022 at FARA (Bulgaria’s most prestigious creative festival).

Angel’s work has been recognised at festivals such as The One Show, Epica Awards, Cresta, MAdStars, AdBlackSea, The Drum, Lisbon Ad Fest, White Square, IAB MiXX Awards with over 40 awards.


Angel has been part of the jury at The One Show, ADC'E, Lisbon Advertising Festival, MAdStars, Kyiv Advertising Festival, WINA, IAB MiXX Europe, AdBlackSea, Effie Bulgaria and many more, chairman of the creative jury at IAB MiXX Bulgaria for 2017, 2018 and 2020 and many national festivals.


Angel is IAB Bulgaria board member and visiting lecturer at New Bulgarian University & Softuni. Also being part of Ad Academy in Busan 2021, Webit and Digitalk and many more. In his spare time he is а sports commentator at Eurosport — having 7 Olympic Games behind his commentating back.


contact angel@proof.bg

In 1992 Anna entered the advertising world as a Media Director at BBDO. From 1998 she led MEC in Poland and then, Central Eastern Europe. From 2010 Anna was Chairman, CEE, Russia and CIS. In 2018 she held the position of CEO GroupM Poland, the largest media investment group controlling nearly 40% share in the market.

After over 25 years within advertising holdings, Anna moved to an independent consultancy role. Since 2019 she has been working as a mentor, business and marketing advisor and member of supervisory boards.

As well as her business duties she has always been active in advertising community initiatives such as the Polish Confederation Lewiatan (Main Council member), SAR Marketing Communication Association (President of the board between 2009 and 2011), and various contests including Effie, Cannes, Media Trendy, Golden Hammer, Golden Drums, Cristal Awards, and European MIXX Awards.

Media & Marketing, a leading trade magazine in Poland, named her the legend of the Polish media, marketing, and advertising industry in 2019.

Elena Ianni leads TikTok’s Business Marketing function in Southern Europe and is responsible for building the TikTok for Business brand in the region as the partner for understanding and solving marketing challenges. She is passionate about driving innovation through marketing programmes and partherships, events, content, industry vertical strategies.
Elena is a strategic marketing leader with an international background in tech marketing, with extensive experience within major brands, like Google and Twitter. Her expertise is in building and growing brands and helping customers achieve their business goals.

Elsa Kalervo has varied experience in media, public relations, and public speaking, including a decade of experience in working with commercial broadcasting. Starting as a radio personality and later moving on to producing, she now works as the Digital Audio Manager for Finland’s leading commercial radio broadcaster Bauer Media. Currently, she also acts as the chair for IAB Finland’s digital audio task force. Kalervo has a master’s degree in communication and a heart full of passion for the spoken word in a digital environment.

Branka gained her first marketing knowledge and experience at McCann Beograd by working with
numerous clients on traditional communication channels. She has been part of the team of the digital agency MRM Belgrade (the forerunner of today's agency Drive) since its founding.
Branka has extensive experience in digital projects and services, implementation of the IMC process, as well as supporting and managing teams in different markets to deliver successful global projects. While recognizing today's simultaneous need for specialization and integration in the field of marketing, she focuses on assisting clients in their business transformation with the use of technology, which encourages the growth of their business. As an IMC Director in UM Beograd and IMC and New Business Director in McCann Beograd, she was overseeing multi-agency teams and processes to meet and achieve clients' business goals, while also representing the agency culture, values and corporate policies.
Today, she is leading and supervising Drive team for one of the agency's most important clients.

Agnieszka Parfienowicz is a meticulous and experienced marketing professional with over 20 years of experience in the industry. Currently serving as GroupM Nexus Managing Partner, Media Solutions, she brings her expertise and insights to develop and implement cutting-edge marketing solutions for some of the biggest brands in Europe. Agnieszka is also a certified DIMAQ Professional trainer and an active participant in IAB Poland, where she serves as a member of the IAB Forum Program Council and the local MIXX Awards jury.
Agnieszka's accomplishments and recognition in the industry include receiving prestigious Effie Awards and Innovation Ad awards. She holds an MBA in Leading Innovation and Change from York St John University, and a degree in Management and Marketing with a specialization in Marketing Research from the Warsaw School of Economics. Her strong educational background, combined with her passion for innovation and creativity, has enabled her to develop and implement successful marketing strategies that leverage the latest technologies and trends.

Antonia Faulkner is Head of Marketing & Analytics at Samsung Ads Europe and APAC, where she has been critical in establishing Samsung Ads as a principal provider of Advanced TV advertising solutions, offering brands and advertisers a holistic view of TV viewership behaviours.

Antonia’s seasoned career in both B2B and B2C marketing has earned her extensive knowledge across a multitude of sectors including AdTech, Broadcast Media, Digital Advertising, and Financial Services. Prior to joining Samsung Ads in 2020, Antonia worked for Outbrain where she served as Head of International Marketing (EMEA, APAC & LATAM) and previously held marketing manager roles at HSBC and CNN.”

Marketing communication business leader and strategist, new technologies trendwatcher and futurist. 

(LinkedIn, Twitter, Facebook) @tadekzorawski.

Emily Roberts is a digital and programmatic senior associate with a wide range of experience over the past 9 years across the EMEA region. She spent six years working within the top UK publishers specialising in programmatic advertising, most recently heading up the commercial programmatic arm across EMEA at the BBC. In her spare time she runs one of the leading women’s networks in the advertising industry, called The Women in Programmatic Network.

She has also worked at Google, in the YouTube agency team and The Guardian programmatic sales team, as well as running a start up advertising agency.

Barbara Sala brings 30 years of experience in the holistic marketing area with different roles covered during her professional career kicked off with a degree in Economics (Bocconi University of Milan) and a 9 months Master in Strategic Marketing.

She kicked off her journey in the marketing team of Mondelez, moving then to Coca-Cola Italy joining the local strategic marketing team and then extending her responsibility to the full IMC capabilities, meaning digital, media, experiential, packaging, trade marketing etc…

From 2013 she spent 3 years at the agency side as CEO of Vizeum Italy and in 2016 she came back to the Coca-Cola Company where she is currently European Strategic Connections Director managing 40 countries as part of an international and integrated marketing team, focusing on data-driven communication and bringing in house data management in the last 2 years.

She has been an adjacent professor at the Cattolica University of Milan covering the area of digital and interactive marketing.

Passionate about traveling, reading, and cooking she spends all her free time with her 2 daughters, family, and friends enjoying life to the max!

Marketeer, psychologist, university lecturer, and passionate devotee of social trends and new technologies. Graduate of the University of Zielona Góra, Koźmiński University and SWPS University of Social Sciences and Humanities.

Szymon Kukanow is the Managing Partner at PHD media agency (part of Omnicom). In his marketing and management career, Szymon has managed local and international teams, building brands in over 50 markets in the past twenty years. Szymon believes that the best strategies start and end with the highest focus on consumer needs and desires.

As a psychologist, Szymon is constantly helping clients to live life to the fullest despite difficult challenges they may have experienced. He is also the proud owner of a lovely Jack Russell Terrier – Cha Cha, he loves cooking, traveling and socialising.

Emanuela is the Senior Director of Creative Solutions at Nexus EMEA. With 20 years of experience in digital advertising, she is truly passionate about marrying data, tech and creativity.

In her role, Emanuela is responsible for driving creative innovation in programmatic across our 20 + EMEA markets, and she is leading the Nexus Creative Solutions team.

Before Nexus, she was at Microsoft EMEA, driving the strategy for Microsoft audience data products.

Originally from Milan she now lives in London with her husband, daughter, son and her little Yorkshire terrier.

Prior to joining Good-Loop, Claire spent over 15 years working at publishers such as The Guardian and the BBC in both print and digital advertising. Her passion for equality and the environment has driven her career in purposeful and accountable media, recently switching things up to lead on Good-Loop's Green Media Technology solutions. Outside of work, you'll find Claire scouring the Thames for discarded wetwipes or volunteering with rescue dogs in Romania.

Adrien joined Amazon Ads in 2014. He took part in the launch of the advertising business in France. He worked on structuring the retail media in France, and on developing relationships with media agencies. In 2020, he took over the management of Ad Tech sales in Southern Europe, bringing together planning, activation, and measurement capabilities with Amazon DSP, Amazon Publisher Direct, and Amazon Marketing Cloud.

He started his career with French publishers in the media and digital technology industry.

Chief Growth Officer at adQuery,responsible for collaborations, media, acquisitions and market expansions. Chair of the Qualid Programme Board at IAB Poland. Previously Industry Director at Teads, Chief Digital Officer of IPG Mediabrands , CEO of Reprise ( awarded Forbes Diamond), board member of Magna and UM, CEE Digital Consultant at HAVAS and member of the Supervisory Board of IAB Poland. For several years, she has been convincing for the skilful use of interactive media related to changing consumer habits. Awarded the title of Top Thinkers by Screenlovers and Businesswomen of The Year by Puls Biznesu. Graduate of the University of Warsaw and the Polish Academy of Sciences with a certificate in creating social and behavioural expertise. She is committed to educating the marketing industry as a keynote speaker at, among others, the IAB Forum, Mobile Trends, VideoWars, European Commission, Internet Standard , Multiscreen Day and Online Marketing Congress. She has been a jury member of MIXX Awards,the Young Cannes Lions, the European MIXX Awards and the Golden Arrow.

Maria Shcheglakova is a powerhouse marketer who runs a stellar team of marketing specialists at PubMatic EMEA. She joined PubMatic in January 2020, and she is responsible for all aspects of local corporate marketing strategy. Prior to joining PubMatic, Maria has held several positions in marketing across the technology and media sector, including Videology, Hybrid Theory, Wavemaker, Mindshare. But beyond her corporate role, Maria's heart beats for sustainability, and she finds joy in the beautiful chaos of motherhood to her 6-year-old son.

Sascha Dolling has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.

Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.

I'm the Executive Creative Director of Cheil Worldwide South-east
Europe recently awarded the IAB Mixx Europe Grand Prix and member in the Cheil Global Creative Council.

Prior to this I was the ECD of the digital-first integrated independent agency Tomorrow Shanghai, part of Swedish H&H group. Tomorrow has now become Media.Monks Shanghai. Under my leadership Tomorrow became Campaign Asia Boutique Agency of the Year across Greater China and lead brand agency across Mainland China for two main Pernod Ricard brands - Absolut Vodka and Ballantine’s Whisky, and also for New Balance Performance, Walmart, Dynaudio and Burberry. During my tenure, the agency won 9 new business pitches: the social retainer for Yves Saint Laurent, Rituals, Oysho and Devialet, the launch of Modern Mixology for Starbucks, a regional integrated campaign for AirAsia both, a film project for the launch of Clash de Cartier in China, Lululemon and KOHLER Eir.

Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.

Alexa Constantinescu, an acknowledged leader in the advertising technology sector and recipient
of the Ad Tech Rising Star award in 2023 by ExchangeWire, is a seasoned expert in the fields of
programmatic advertising, influencer marketing, and the emerging area of Connected TV (CTV)
advertising. As a Nexus Media Solutions Partner at GroupM, Alexa is pivotal in spearheading
media product developments that not only align with but also amplify client outcomes,
showcasing a keen acumen for both innovation and trading.

Her extensive involvement in the advertising industry is marked by her roles as Co-Event
Manager for the IAB MIXX Awards Romania and her previous experiences as a juror for the IAB
MIXX Awards and the local Digital Divas competition, specializing in influencer marketing.

Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.

Vanessa has worked in the Social Media area for several years now. She started in a specialized
Influencer marketing agency (Lucky Shareman GmbH), where she planned, executed and evaluated
numerous campaigns for clients in many different industries.
In 2021, Vanessa started working at Havas Media Germany GmbH as Senior Social Media Consultant.
Since then, all influencer marketing campaigns have been planned, executed and evaluated
independently inhouse. Since July 2023, Vanessa is Group Head Social Media Consulting at Havas
Media Germany GmbH. Vanessa supervises several clients of different industries and assures the
quality of the social media & influencer campaigns.