Interactive Advertising Bureau

Sustainability Standards Committee

Sustainability Standards Committee

The Sustainability Standards Committee brings the industry together to create best practices and new standards for the delivery of digital advertising. These best practices and standards will help and direct all industry participants to reduce the amount of energy consumed and carbon emissions produced through their use of digital media. 

Today, it’s estimated that the Internet’s overall environmental impact is around 2%-4% of global carbon emissions, with a typical ad campaign emitting around 5.4 tons of CO2. As the industry and wider society become increasingly aware of the climate crisis, and the impact that the internet and digital ads have on the environment, it has now become more important than ever to take responsibility and action. 

To tackle these numbers, the committee will produce a series of practical and measurable steps and guidelines that participants can implement to decarbonise their digital media through the following key working groups:

  • ESG Definitions & Business Guidance
  • ESG Methodology & Framework
  • ESG Policy & Regulation 

The committee is open to all IAB Europe members, including corporate companies and National IABs from across Europe, and is led by the committee Chair Arthur Millet, Director General at Alliance Digitale, and the Committee Vice-Chair Steffen Johan Hubert, Associate Director & Sustainability Lead, ProsiebenSat.1

Interested in joining the Sustainability Standards Committee?

For more information on the Sustainability Standards Committee please contact:
Lauren Wakefield -

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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