Interactive Advertising Bureau

Programmatic Trading Committee

Programmatic Trading Committee

The Programmatic Trading Committee is a multi-stakeholder group that aims to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.

2024 Priorities:

  • 2 x Virtual Programmatic Days
  • AI in Programmatic Advertising
  • MFAs - Inventory quality and definitions in the open web
  • DE&I in Programmatic
  • A dedicated working group to help members and the wider community navigate the upcoming deletion of third-party cookies
  • Supply Chain Transparency
  • Annual Attitudes to Programmatic Advertising Research Report

Committee Chair and Vice-Chair:

  • Chair: Wayne Tassie, Group Director, Integrated Solutions, DoubleVerify
  • Vice-Chair: Jörg Vogelsang, BVDW & Consultant 

Meeting Rota:

The committee meets on a monthly basis.

Interested in joining the Programmatic Trading Committee?

For more information on the Programmatic Trading Committee please contact:
Helen Mussard -

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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