The Programmatic Trading Committee is a multi-stakeholder group that aims to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.

2024 Priorities:

• 2 x Virtual Programmatic Days
• AI in Programmatic Advertising
• MFAs - Inventory quality and definitions in the open web
• DE&I in Programmatic
• A dedicated working group to help members and the wider community navigate the upcoming deletion of third-party cookies
• Supply Chain Transparency
• Annual Attitudes to Programmatic Advertising Research Report

Committee Chair and Vice-Chair:

• Chair: Wayne Tassie, Group Director, Integrated Solutions, DoubleVerify
• Vice-Chair: Jörg Vogelsang, BVDW & Consultant 

Meeting Rota:

The committee meets on a monthly basis.

Interested in joining the Programmatic Trading Committee?

For more information on the Programmatic Trading Committee please contact:
Helen Mussard - mussard@iabeurope.eu