Advertisers and/or agencies may adopt the TCF in different capacities:

1) Publisher: Advertisers that operate digital properties such as websites or apps can use the TCF to establish legal bases for the third-party Vendors they work with.

TCF for Publishers 

2) Vendor: Advertisers and/or agencies that process users’ personal data collected on third-party digital properties as data controllers can use the TCF to establish legal bases for such processing.

TCF for Vendors

Additional Information

Please also visit the TCF v2.2 Supporting Resources page to review the most relevant resources about TCF v2.2, including the latest:  

• TCF Policies 
• TCF Terms & Conditions
• TCF Technical specifications
• TCF Implementation Guidelines
• TCF Data Processing Purposes Translations
• Lists of TCF Vendors & TCF CMPs
• Vendors & CMP Notifications 
• Compliance documentation
• FAQs, Webinars and Blogs