Retail Media refers to the digital advertising space, data assets and in-store opportunities a retailer or marketplace owns, which is then made available to brands for the execution of advertising campaigns. Campaign goals include (but are not limited to) brand awareness, driving sales and new product discovery.
Retail Media includes an increasing range of digital opportunities which can be segmented into Off-Site, On-Site and In-Store environments. Retail Media also includes the targeting, optimisation and measurement elements of digital campaigns.
For further detail on Off-Site, On-Site and In-Store, access IAB Europe’s definitions one-pager here:
