The mission of IAB Europe’s Brand Advertising Committee is to drive brand investment into digital by providing Brand Advertisers with a reliable and trusted Brand Advertising Framework for the converging digital and traditional media environment. The Framework is composed of a set of initiatives designed to be compatible with global programmes.

2024 Priorities:

• Virtual CTV Day Event
• The Great Debate: Trust & Transparency Event
• CTV
• Brand Safety
• Generative AI in ads - how it is used and best practices
• Campaign and creativity best practices
• Cross-Media Measurement
• International Knowledge Exchange

Committee Chair and Vice-Chair:

• Chair: Ryan Martin, Head of Marketing Solutions, TikTok
• Vice-Chair: Jacques Cazin, Senior Advisor, Viznet, representing Alliance Digitale

Meeting Rota:

The committee meets on a monthly basis.

Interested in joining the Brand Advertising Committee?

For more information on the Brand Advertising Committee please contact:
Helen Mussard - mussard@iabeurope.eu