Interactive Advertising Bureau

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DK

Founded in 2021, DK is a French company that aims to promote the transition of media and advertising towards a more responsible and sustainable world. Collaborating with trade associations such as SRI, Bureau de la Radio, and SNPTV, DK offers a transparent evaluation methodology to measure the carbon footprint of online and offline campaigns across various channels, including Digital, Radio, OOH, TV, Print.

DK provides three types of solutions tailored to the client's sustainability maturity:

  • Audit & Consulting: Conducting campaign audits across several channels
  • SaaS platform with dashboards for visualizing carbon data.
  • Estimation API for directly integrating carbon data into clients' dashboards.

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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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