The Interactive Advertising Bureau (IAB) is an organisation founded in the USA in 1996, currently operating in several dozen countries, an organisation associating entities on the interactive market. The main task of the IAB is to support the activities of the participants in the interactive advertising market. In 2001, the original name of the Internet Advertising Bureau was changed due to changes taking place in the market - the Internet has developed and integrated with mobile techniques and alternative communication channels. The new name is, therefore, more in line with the nature of modern online advertising.
IAB Baltics is an independent organisation that will maintain close contact with IAB members throughout Europe, the USA and other countries around the world. IAB Baltics aims to bring together the leading players in the Latvian, Estonian and Lithuanian media and digital advertising markets, becoming the first choice for representation, data services, cutting-edge marketing and media research, digital market skills and expertise. The Association intends to defend the interests of its members and promote the value of the interactive advertising industry to legislators and policy makers.
