IAB Portugal is one of the youngest “IAB Nationals”, having just been founded over the past year.Despite its youth, it already represents over 95% of the online advertising market in the Country and gathers the largest media groups and online publishers, along with most major media buyers and the main technology players in Portugal. Advocacy, training & certification, development and adoption of online advertising standards, and sharing of best business practises are just some of the areas already under implementation by IAB Portugal.