19th November, 12.00-14.30 CET - Register here!
The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe. This is a live event with panel discussions and audience Q&As for a fully interactive and engaging experience. With over 1500 people attending the H1 event, make sure you are a part of 2020’s biggest virtual programmatic event!
Agenda (CET)
12.oopm - Welcome - David Goddard, Sr. Director of Business Development, DoubleVerify & Chair of IAB Europe's Programmatic Trading Committee
12.05pm - The European Programmatic Advertising Landscape - Keynote presentation on The Attitudes to Programmatic Survey and Programmatic Ad Spend Report. Presented by:
12.20pm - Panel Discussion with Audience Q&A: The European Programmatic Advertising Landscape. The panel will discuss the opportunities, barriers and trends within Programmatic advertising.
Moderated by David Goddard, Sr. Director of Business Development, DoubleVerify, with the following panellists:
12.45pm - Panel Discussion with Audience Q&A: Programmatic Advertising Beyond Third-Party Cookies - The panel will explore the status of the different solutions and industry initiatives to ensure our industry can continue to deliver privacy-first relevant ad experiences.
Moderated by Sara Vincent, Senior Director, Strategic Partner Development, Index Exchange, with the following panellists:
13.10pm - Panel Discussion with Audience Q&A: TCF v2.0 - The panel will discuss the latest version of the Transparency & Consent Framework (TCF) v2.0, market adoption and future developments.
Moderated by Townsend Feehan, CEO, IAB Europe, with the following panellists:
13.30pm - Panel Discussion with Audience Q&A: SSP Data Best Practices - The panel will discuss data management best practices for SSPs to increase transparency, trust and solve unnecessary trading and information sharing complexities within the ecosystem.
Moderated by Daniel Knapp, Chief Economist, IAB Europe, with the following panellists:
13.55pm - Panel Discussion with Audience Q&A: Delivering Powerful Creatives with Programmatic Advertising - The panel will discuss how in a world where advertisers are fighting for consumer’s attention, innovation, technology and data delivered programmatically can help to power creatives that resonate with audiences.
Moderated by Lisa Kalyuzhny, Senior Director, Advertiser Solutions, PubMatic, with the following panellists:
14.20pm - Event summary and close
Event Partners
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