23rd April | 14:00 CET - Hybrid event in Amsterdam - Register here for virtual attendance and Register here for In-Person attendance
This April we will hold our Great Debate on Retail Media as a hybrid event in Amsterdam, Netherlands hosted by GroupM and live streamed for free.
Retail Media provides media buyers with the opportunity to directly link ad spend to sales outcomes and this is fuelling the sector's growth. In this event, industry experts will come together to discuss how Retail Media is developing across Europe.
The event will kick off with the latest Retail Media insights and trends from our Chief Economist, Daniel Knapp. We will then turn our attention to the work on Retail Media Standards and how this work will help to address some of the buy-side pain points. Following this, we will share some great Retail Media case studies and discuss the power of Retail Media campaigns based on current retailer capabilities. To close, we will address the future and how Retail Media is moving upper funnel and beyond.
The event will be hosted by IAB Europe’s Retail Media Committee Chair and Vice-Chair:
Agenda (CET)
Registration - 13:30-14:00
Presentation: Retail Media in Europe - The Next 12 Months
Hear from our Chief Economist, Daniel Knapp, on the latest Retail Media trends in Europe. How will Retail Media evolve over the next 12 months and what does the industry need to do to enable the continued growth of Retail Media in Europe.
Presentation: Retail Media Standards - Yara Daher, Retail Media Consultant, IAB Europe
Panel 1: Closing the Retail Media Standards Loop
Hear from IAB Europe on the development of Retail Media Standards for Europe. The presentation will be followed by a panel discussion which will draw on the importance of standards, how they will advance the retail media space and what needs to be addressed next. The panel will also address the ways in which retail media provides campaign and audience insights that are unique to retail media investments.
Presentation: Retailer Case Study and Panel 2: Showcasing The Power of Retail Media
Kicking off with an insightful case study from a Retailer, this panel will explore the current capabilities of retail media networks in Europe and how retailers can scale their offering. The panel will also discuss how retailer roadmaps will evolve in areas such as digital in-store evolution.
Panel 3 : The Evolution of Retail Media - Upper Funnel and Beyond
The panel will dive into how retail media ads are moving up the funnel and the activation of data clean rooms.
Networking - 16.15 – 17.15
There are limited spaces for in-person attendance so please register your interest below and we will confirm your space via e-mail. Priority will be given to IAB Europe members.
Register here for virtual attendance
Register here for In-Person attendance
If you are an IAB Europe member and interested in speaking at this event, please get in touch with Marie-Clare Puffett on puffett [@] iabeurope,eu
Jason Wescott, Chair, IAB Europe Retail Media Committee, Global Head of Commerce Solutions, GroupM
Patricia Grundmann, Vice-Chair, IAB Europe Retail Media Committee, Chairwoman Retail Media Circle, Bundesverband Digitale Wirtschaft (BVDW) e.V. and Vice President Retail Media, Managing Director OBI First Media Group
Tanguy Le Falher, Head of Retail Partnership, Unlimitail
James Allison, Director of Market Development (Europe), Advertima
Larisa Dumitru, Head of eCommerce EMEA, GroupM Nexus
Casper van Wandelen, Retail Media Lead BNX, Unilever
Justin Sandee, Director Commercial Development, bol.com Retail Media
Maria Kristalinskaya, Head of Retail Media, Kleinanzeigen, Adevinta
Stefan Heijdra, VIA Retail Media Taskforce, Senior E-commerce Consultant, OMG Transact
Nik Dutt, Product Marketing Manager, The Trade Desk
Gonzalo de la Mata, Global Commerce Lead, Zenith
Maurits Priem, VP Monetization Europe & Indonesia, Ahold Delhaize
Frazer Locke, Director, EU AD Tech Sales, Amazon Ads
Daniel Knapp, Chief Economist, IAB Europe
Yara Daher, Retail Media Consultant, IAB Europe
Laura Badea, Global Digital Commerce Partner, Wavemaker, GroupM
Marielle Slenders, Head of Media & Performance, AS Watson Health & Beauty Benelux
