The Virtual Programmatic Day (VPD) brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.
Organised by IAB Europe's Programmatic Trading Committee, members select the most pressing topics to be discussed and debated! Join us on the 6th June at 12pm CET to hear industry leaders share their knowledge and industry insights on Privacy Sandbox and the new programmatic ecosystem, media quality and custom algorithms, and attention metrics and measurement. This event is free to attend so register today to secure your virtual place.
Audience polls and Q&As will run throughout the event for you to have your say and join the debate!
Join us for this live event where we will host the following Panel Discussions...
AGENDA
Your host for the event- Wayne Tassie, Chair of IAB Europe's Programmatic Trading Committee & Group Director, Integrated Solutions, DoubleVerify
Fireside Chat - Wayne Tassie talks to Lindsay Rowntree, COO of ExchangeWire.
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the editorial team, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. In this fireside chat, Wayne, Chair of IAB Europe's Programmatic Committee will talk to Lindsay about the stories that made the news this year, what ExchangeWire is focusing on in terms of events and editorial, plus a look at what she's hearing across the industry on new developments and the news from the streets!
Panel 1 - Beyond Cookie-Depreciation: Privacy Sandbox and the Programmatic Ecosystem
In an era where privacy concerns are reshaping the digital landscape, the depreciation of third-party cookies marks a pivotal shift for the programmatic advertising ecosystem. This panel will feature esteemed speakers from across the digital advertising industry who will delve into the implications of this transformation and explore the innovative solutions within Google's Privacy Sandbox initiative.
The discussion will cover the broader impact on advertisers, publishers, and tech providers, addressing critical questions around data transparency, user consent, and the evolving regulatory landscape. By examining case studies and real-world applications, our speakers will highlight practical strategies and best practices for navigating this transition. Join us for an engaging session that promises to equip you with the knowledge and tools necessary to thrive in a post-cookie world.
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Panel 2 - Media Quality and Custom Algorithms: Driving Performance and Outcomes
Moving beyond traditional metrics like brand safety, viewability, and invalid traffic (IVT), our expert speakers will delve into how a broader array of media signals can drive improved success metrics. Learn how context, attention, and Made-for-Advertising (MFA) factors, when adjusted, correlate to enhanced campaign performance.
Our panellists will discuss the latest advancements in custom algorithms that leverage these diverse media quality indicators to optimise outcomes. By examining case studies and sharing practical insights, they will demonstrate how incorporating these elements can lead to more effective and efficient advertising strategies. Watch live to discover the future of media quality and its critical role in achieving superior advertising results.
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Panel 3 - Can I Get Your Attention Please?
Capturing and maintaining audience attention has become a critical determinant of campaign success. This panel, "Can I Get Your Attention Please? brings together industry experts to explore attention metrics and their pivotal role in optimising advertising strategies.
Our expert panellists will delve into the latest methodologies for measuring attention, moving beyond traditional metrics like impressions and click-through rates to more nuanced indicators such as viewability, engagement duration, and interaction quality. Attendees will gain insights into how these advanced attention metrics can be leveraged to create more impactful and effective ad campaigns.
The discussion will also highlight best practices for integrating attention measurement into digital advertising efforts, ensuring that brands not only reach their target audiences but also engage them meaningfully. Join us to discover how focusing on attention metrics can drive better performance and outcomes in the competitive digital advertising landscape.
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Speakers:
Wayne Tassie, Chair of IAB Europe's Programmatic Trading Committee & Group Director, Integrated Solutions, DoubleVerify
Lindsay Rowntree, COO of ExchangeWire.
Aniss Laamouri, Head of Ad Tech, IAB UK
Mathilde Verron, Privacy & Regulations Velocity Lead, Google
Phil Toliday, Global Head of Marketing Science, GroupM Nexus
Andrew Furst, CCO, Digiseg
Tanya Field, Co-Founder & CPO, Novatiq
Simon Halstead, Founder Halstead Incubation Partners Ltd
Nick Welch, Head of Programmatic EMEA, IAS
Andrew Heald, Manager Publisher Development, Index Exchange
Ieva Butenaite, Connected Commerce Director, OMG Transact
Ashley Bateman, Group Sales Director, DoubleVerify
David Snocken, VP Partnerships, Magnite
Sam Matharu, EMEA Director of Analytics, Marketing Science, GroupM Nexus Solutions
Lucy Hall, Business Director - Programmatic, Zenith
Amber Mumford, Enterprise Sales Director at DoubleVerify
