15th Feb | 16:30 CET - Register here
Join IAB Europe for The Post Third-Party Cookie Countdown Webinar on 15th February at 16:30 CET.
As part of IAB Europe’s Programmatic Trading Committee’s 2024 work plan, we are launching a new working group dedicated to helping members and the wider community navigate the upcoming deletion of third-party cookies. This initiative aims to bring together stakeholders from across the ecosystem for collaborative discussions, knowledge sharing, and an exploration of alternative solutions. The goal is to ensure that all stakeholders are adequately informed and prepared for the new post third- party cookie era.
This webinar will be the first output from the new Post-Third-Party working group. The event will kick off by delving into the findings of our recent survey, shedding light on the readiness of the digital advertising industry for a post-third-party cookie world.
We will then be joined by Google's Scott Friesen to provide a comprehensive update on the timelines and testing progress. The webinar will conclude with an audience Q&A offering participants a unique opportunity to clarify any queries they may have.
