European Education in figures - a broad overview of 2015 and plans for 2016 at National IAB level - Part 1
2015 has been a turning point for Digital Education at IAB Europe. We’re on a mission to help grow the […]
Read More »Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]
Read More »Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in […]
Read More »Member blog - Google - How we fought bad ads in 2015
By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google. When ads are good, they connect you to products or services […]
Read More »The changing role of programmatic in Europe, a publisher perspective
As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side market today. This […]
Read More »The changing role of programmatic in Europe, a buy-side perspective
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the […]
Read More »
