Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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European Education in figures - a broad overview of 2015 and plans for 2016 at National IAB level - Part 1

Bjorn Bojen
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22/02/2016
2015 has been a turning point for Digital Education at IAB Europe. We’re on a mission to help grow the […]
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Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing

Bjorn Bojen
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18/02/2016
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]
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Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks

Bjorn Bojen
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11/02/2016
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in […]
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Member blog - Google - How we fought bad ads in 2015

Bjorn Bojen
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10/02/2016
 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect you to products or services […]
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The changing role of programmatic in Europe, a publisher perspective

Bjorn Bojen
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19/11/2015
As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side market today. This […]
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The changing role of programmatic in Europe, a buy-side perspective

Bjorn Bojen
|
12/11/2015
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the […]
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