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Guest Member Blog Post with Advertima: Navigating the Future of In-Store Retail Media: The Case for Audience-Based Programmatic Activation

Amy Mazzola
|
16/04/2024
In this week’s guest member blog post, we caught up with  Iman Nahvi,  Co-Founder, Chief Executive Officer at Advertima as […]

Rebutting the Flawed Assumptions Surrounding the Debate on the ‘Consent-or-Pay’ Model

Lauren Wakefield
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15/04/2024
In the context of the EDPB’s upcoming Opinion and subsequent Guidelines on the ‘Consent-or-Pay’ model, a number of statements and […]

Meet the Interact 2024 Speaker - A Q&A with Alessandra Marinacci, Head of Brand at Telecom Italia Mobile (TIM)

Lauren Wakefield
|
12/04/2024
On the 21st and 22nd of May, IAB Europe will host our flagship event Interact 2024 in Milan. In partnership […]

Join the IAB Europe Team - Vacancy for Chief Operating Officer (COO)

Lauren Wakefield
|
10/04/2024
IAB Europe is soliciting candidacies for a new, senior position of Chief Operating Officer (COO) to enable the Association’s growing […]

Digital Advertising Industry Sends Letter to the EDPB Chair Raising Concerns Over Proposed EDPB Guidelines on ePrivacy

Amy Mazzola
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02/04/2024
The digital advertising industry, represented by IAB Europe and several national chapters - Alliance Digital, IAB Ireland, IAB Italia, IAB […]

 IAB Europe and National Associations Address Concerns on EDPB Guidelines on ePrivacy to National Ministers

Amy Mazzola
|
28/03/2024
In a collaborative effort to advocate for the interests of the digital advertising industry across Europe, IAB Europe, in coalition […]

Exploring Sponsored Product Ads: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
|
28/03/2024
Sponsored Product Ads are a fundamental part of the Retail Media advertising ecosystem. They can be described as keyword-or product-targeted […]

IAB Europe Submits Annual Report on Combatting Disinformation

Lauren Wakefield
|
26/03/2024
IAB Europe has submitted its annual report for the Code of Practice on Disinformation (CoP).  The report from IAB Europe […]

New IAB Europe Attitudes to Retail Media in Europe Survey Now Open!

Amy Mazzola
|
21/03/2024
We’re excited to invite retail media buyers and sellers to participate in our new Attitudes to Retail Media survey.  We […]
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