IAB Europe’s Programmatic Perspectives Podcast - Season 1, Episode 2 - Navigating the Post-Third Party Cookie Era: Insights from Microsoft Ads

Listen to the podcast here.

Join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, and Paul Farrow, Principal Product Manager, Privacy and Identity at Microsoft Ads, as they navigate the Post-Third Party Cookie landscape in this enlightening episode. Delving into the history of Xandr and its acquisition by Microsoft, they also unravel the implications of cookie deprecation. Tune in to discover how Microsoft is gearing up with innovative solutions for this transformative era of digital advertising.