Interactive Advertising Bureau

News

CJEU Ruling Clarifies Limited Role of IAB Europe in TCF

Lauren Wakefield
|
07/03/2024
BRUSSELS, BELGIUM - 7 March 2024: IAB Europe acknowledges the ruling handed down today by the Court of Justice of […]

IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Lauren Wakefield
|
29/02/2024
Brussels, Belgium, 29th February 2024 - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]

Transparency is largest obstacle in CTV reveals research from DoubleVerify and IAB Europe

Amy Mazzola
|
22/02/2024
In the unique European CTV market, a new report by DoubleVerify and IAB Europe finds a need for greater transparency […]

IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising 

Lauren Wakefield
|
15/02/2024
Nearly three-quarters (70%) of digital advertising businesses have started their journey towards CO2e reduction   Adopting solutions (90%) and developing tools […]

IAB Europe Releases Updated Guide to Quality for Digital Advertising, Including Sustainability Best Practices

Lauren Wakefield
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08/02/2024
Brussels, Belgium, 8th February, 2024 - In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, […]

IAB Europe Submits Observations to the European Commission's GDPR Multistakeholder Expert Group Questionnaire for the 2024 Report

Amy Mazzola
|
25/01/2024
Brussels, Belgium 25th January 2024 - IAB Europe, the European level association representing a diverse membership of digital marketing, digital […]

IAB Europe Welcomes First Chair & Vice-Chair of the Retail Media Committee

Lauren Wakefield
|
24/01/2024
Brussels, Belgium, 24th January, 2024 - IAB Europe has welcomed its first Chair and Vice-Chair of the Retail Media Committee, […]

IAB Europe Releases Implementation Guidelines for DSA Transparency, Facilitating Compliance with Digital Services Act

Amy Mazzola
|
22/01/2024
Brussels, 22nd January, 2024 - Today, IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has […]

IAB Europe Responds to the EDPB Public Consultation on their Draft Guidelines 2/2023

Amy Mazzola
|
18/01/2024
Brussels, Belgium, 18 January 2024 - IAB Europe, in coalition with national trade association members representing thousands of companies operating […]
IAB Europe
Rond-Point Robert
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Belgium
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