Interactive Advertising Bureau

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4 Reasons Why You Should Attend Interact 2024 in Milan

Lauren Wakefield
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17/04/2024
Still thinking about attending IAB Europe's flagship Digital Advertising and Marketing Conference in Milan? With just over a month to […]

Dive into IAB Europe's Q1 2024 Committee Highlights & Discover What's Coming Up!

Lauren Wakefield
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17/04/2024
Spring has sprung and we're delighted to share a round-up of some of the great work we have achieved in […]

Guest Member Blog Post with Advertima: Navigating the Future of In-Store Retail Media: The Case for Audience-Based Programmatic Activation

Amy Mazzola
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16/04/2024
In this week’s guest member blog post, we caught up with  Iman Nahvi,  Co-Founder, Chief Executive Officer at Advertima as […]

Rebutting the Flawed Assumptions Surrounding the Debate on the ‘Consent-or-Pay’ Model

Lauren Wakefield
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15/04/2024
In the context of the EDPB’s upcoming Opinion and subsequent Guidelines on the ‘Consent-or-Pay’ model, a number of statements and […]

Meet the Interact 2024 Speaker - A Q&A with Alessandra Marinacci, Head of Brand at Telecom Italia Mobile (TIM)

Lauren Wakefield
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12/04/2024
On the 21st and 22nd of May, IAB Europe will host our flagship event Interact 2024 in Milan. In partnership […]

Join the IAB Europe Team - Vacancy for Chief Operating Officer (COO)

Lauren Wakefield
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10/04/2024
IAB Europe is soliciting candidacies for a new, senior position of Chief Operating Officer (COO) to enable the Association’s growing […]

Digital Advertising Industry Sends Letter to the EDPB Chair Raising Concerns Over Proposed EDPB Guidelines on ePrivacy

Amy Mazzola
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02/04/2024
The digital advertising industry, represented by IAB Europe and several national chapters - Alliance Digital, IAB Ireland, IAB Italia, IAB […]

 IAB Europe and National Associations Address Concerns on EDPB Guidelines on ePrivacy to National Ministers

Amy Mazzola
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28/03/2024
In a collaborative effort to advocate for the interests of the digital advertising industry across Europe, IAB Europe, in coalition […]

Exploring Sponsored Product Ads: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
|
28/03/2024
Sponsored Product Ads are a fundamental part of the Retail Media advertising ecosystem. They can be described as keyword-or product-targeted […]
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