Listen to the podcast here
In this episode, our Chief Economist, Daniel Knapp, speaks with Michelle Urwin, VP Marketing at Skai about the growing world of retail media. They discuss its growth in Europe, the challenges and misconceptions of Retail Media, and dive into what the future holds for this exciting, emerging channel.
Want to get more involved in Retail Media?
If you're a member of IAB Europe you can join our new Retail Media Working Group.
The Retail Media Working Group brings together stakeholders from across this emerging, new channel to enable collaborative conversations, provide education and insights and create recommendations to shape and define this exciting advertising space.
