Tuesday 21st November | 14:00 GMT / 15:00 CET – join us live on YouTube here
The H2 edition of the Virtual Programmatic Day invites you to journey into the captivating realm of Artificial Intelligence (AI) in programmatic buying. We're excited to commence the day with a pivotal presentation of insights from IAB Europe's recent "Attitudes to Programmatic Report," a significant annual benchmark for digital advertising programmatic strategies. This year's findings have unveiled: AI ranks as the number one area of investment for 2024.
After a panel discussion to explore this insight and other key trends, there will be a keynote presentation and a series of panel discussions to explore the practical implications of AI in programmatic advertising.
This event is designed to empower attendees with practical insights and knowledge that they can apply to their daily roles, while also providing a window into the innovative strategies and techniques employed by others in the industry.
Attendees can either join in-person or virtually for an afternoon of discovery, collaboration, and empowerment in the world of AI and programmatic buying. Don't miss your chance to be part of this event!
Agenda: GMT
13:30 - 14:00 - Registration
14:00 - 14:10 - Welcome and Introduction
14:10 - 14:20 - Keynote: Attitudes to Programmatic Advertising - Nick Welch, Head Of Programmatic Sales, EMEA, IAS
14.20 - 14:50 - Panel 1 - The European Programmatic Advertising Landscape
Following an overview of the key trends, drivers and challenges from the 2023 Attitudes to Programmatic Advertising report, this panel will dive into the latest on the Programmatic Advertising landscape in Europe. The panel will discuss how the industry is coming together to overcome the key barriers to investment and what the key opportunities are.
Moderator:
Speakers:
14.50 - 15:00 - Keynote - Making AI Helpful for Everyone David Black, Senior Director & Managing Director of Technology, Media, Telecoms & Apps, Google UK
Google believe AI is the most profound technology humanity is working on today. It’s a huge technological shift — comparable to the arrival of the internet, or the move to mobile.
This is helping millions of businesses around the world reach customers precisely in the marketing moments that they were looking for your brand - so you can invest with confidence - making AI useful for everyone.
15.00 - 15:20 - COFFEE BREAK
15.20 - 15:50 - Panel 2: How AI is transforming Programmatic Advertising, focusing on Buying & Trading
Panellists will explore the impact and effectiveness of AI on programmatic buying and trading. Key elements such as data targeting, auction mechanics, and management will be discussed to show best practices and use cases for the application of AI.
Moderator:
Speakers:
15.50 - 16:20 - Panel 3: How AI is transforming Programmatic Advertising, focusing on Campaign optimisation and measurement
Panellists will delve into how AI is enhancing campaign optimisation and measurement. They will discuss and share best practices on the ways in which it is reshaping campaign optimisation, leveraging data-driven insights, transforming ad creative and personalisation, and enhancing campaign measurement and attribution.
Moderator:
Speakers:
16.20 - 16:30 - Thank you and Close
16:30 - 17:30 - Networking Drinks
In-Person attendance registration here
Virtual attendance, please watch live on YouTube here
Nick Welch, Head Of Programmatic Sales, EMEA, IAS
Ferran Martí Voltas, EMEA Programmatic Sales Manager , Samsung Ads
Nicky Spooner, Senior Director EMEA, PubMatic
Benjamin Masse, Chief Product Officer, Triton Digital
Sara Vincent, Managing Director, UK & IE, Index Exchange
Sara Sihelik, Country Manager, Germany, Quantcast
Rob Georgeson, Head of Programmatic” at Zenith, UK.
Laura Carstens, Director of Product Marketing, IAS
Ben Geach, Consulting Lead, Google
Clara de Rosa, Head of Customer Success, Adform
Dr. Matina Thomaidou, VP, Head of Data Science at Dataseat (part of Verve Group)
Ryan Miles, Director - International Marketing, Microsoft Advertising
David Black, Senior Director & Managing Director of Technology, Media, Telecoms & Apps, Google UK
Wayne Tassie, Group Director, Integrated Solutions, DoubleVerify
