This week marks the launch of a brand new series - ‘Programmatic Perspectives’.
Brought to you by the members of IAB Europe’s Programmatic Trading Committee, we will share regular blog posts and podcasts that delve into all things programmatic in the digital advertising ecosystem.
From exploring agency models and audio trends to the post third-party cookie era, AI, and more each of our guests will offer their unique and personal perspectives on the industry’s hottest programmatic topics.
Explore Our Latest Blog Posts
Check Out Our Podcast
Our new Programmatic Perspectives Podcast lets you get the insights you need on the go.
Each episode is hosted by Wayne Tassie, Group Director, Integrated Solutions, DoubleVerify, who is the Chair of IAB Europe’s Programmatic Trading Committee. Wayne speaks to committee members on an array of programmatic subjects so you can get a first-hand perspective into the topics shaping the people and products of programmatic advertising.
The first episode is out now!
In our flagship episode, Wayne is joined by Rob Georgeson, Head of Programmatic, Performics at Zenith, UK to explore the role of an agency in 2024. Wayne and Rob discuss agency talent, the integrated client model, and what brands want over the next 12 months. They also debate what solutions will win in the post third-party cookie era, with advice to brands on what they need to do to prepare. It’s a must-listen and a great way to kick off this new series.
Listen to our first episode here.
So whether you are a programmatic pro or just curious to learn more about the wonderful world of programmatic, Programmatic Perspectives is for you.
Keep your eyes peeled for more content coming soon!
Please note: Programmatic Perspectives is just that - views from our members, not IAB Europe. We are championing different perspectives from across Europe.
