Interactive Advertising Bureau

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5 Key Takeaways from IAB Europe's 2023 AdEx Benchmark Report

Lauren Wakefield
|
12/06/2024
IAB Europe has just released its 2023 AdEx Benchmark Report, and it's packed with insights into the booming digital advertising […]

Take Part! Industry Adoption of the DSA Transparency OpenRTB Extension

Amy Mazzola
|
06/06/2024
Three months after the entry into force of the Digital Services Acts, IAB Europe and IAB Tech Lab would like […]

Creativity & Connections - Meet the IAB Europe Team in Cannes

Lauren Wakefield
|
05/06/2024
The countdown is on! In just two weeks, the wonderful world of advertising and marketing will descend on the South […]

That’s a Wrap! Check Out the Event Highlights & Images From Interact 2024 in Milan

Lauren Wakefield
|
31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought over 240 industry leaders, […]

Interact 2024 - Day One Highlights

Amy Mazzola
|
31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought over 240 industry leaders, […]

Interact 2024 - Day Two Highlights

Lauren Wakefield
|
31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought industry leaders, innovators, and […]

Connecting the Dots: Product-Level Programmatic Emissions and AdTech’s Total Greenhouse Gas Footprint

Lauren Wakefield
|
30/05/2024
Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe shares his thoughts on the interplay between product-level programmatic emissions and […]

IAB Europe's Update on the European Union Elections

Amy Mazzola
|
28/05/2024
From 6-9 June, EU citizens will be voting for their 720 representatives in the Parliament. To help navigate the upcoming […]

Member Guest Blog With Amazon Ads: The Conversation Around Cookies Is a Distraction, Here’s How Brands Can Move Beyond It

Amy Mazzola
|
23/05/2024
In this week's guest member blog post we caught up with Frazer Locke, Director, EU & APAC AdTech Sales at […]
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IAB Europe
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